Winning leadership support for digital marketing initiatives requires more than great ideas — it requires the ability to communicate strategy, value, and impact in a way that resonates with internal stakeholders.

In this session, we’ll explore a practical case study with Port Tampa Bay, with observations and tips, for effectively presenting your digital marketing programs and content to the C-suite, clients, and other decision-makers. While digital channels, platforms, and compelling content are essential, success also comes from returning to marketing fundamentals — understanding your audience. In this case, that audience is internal.

After this session, you’ll be able to:

• Use process, preparation, and a strong “big reveal” moment to clearly communicate the value of your programs to the C-suite.