Video remains one of the most powerful tools in every marketing leader's toolkit—but as platforms, algorithms, and AI flood the feed with endless content, it’s harder than ever to stand out. In this session, you’ll learn exactly what’s working with video right now so you can walk away with creative inspiration, a clear system to streamline your process, and future-focused strategies to make video a tool for genuine connection and measurable growth. Discover how to embrace authenticity, create videos that rise above the noise, and get results that align with your brand goals.

After this session, you’ll be able to: 

• Identify what makes video content both effective and authentic to your brand in 2026—so you can grow without chasing trends.
•  Implement a repeatable video workflow that supports creativity, consistency, and scalability across platforms.
• Strengthen your video storytelling with sharper hooks, emotional resonance, and editing frameworks that capture attention and drive engagement.