Name
                                    Keeping it Reel: On Brand, On Trend, On Time
                                        Date & Time
                                    Wednesday, March 18, 2026, 1:00 PM - 1:45 PM
                                        Speakers
                                    
                                Description
                                    In a fast-paced digital world, staying relevant on social media can be a challenge. This session will teach you how to create engaging content that aligns with your brand, leverages current trends, and is delivered at the perfect moment.
 
Discover the latest tools, strategies, and best practices to make your social media presence both on-brand and on-trend.
 
After this session, you’ll be able to: 
 
- Quickly identify and incorporate viral trends into your content strategy to boost engagement.
- Master techniques for aligning social media content with your brand’s voice, while staying relevant to current events.
- Implement scheduling and optimization tools to ensure your content is always delivered at the right time for maximum impact.
Session Type
                                    Creativity, Differentiation & Cultural Relevance Track
                                        Session Topic
                                    Content / Social Media