Name
Keeping it Reel: On Brand, On Trend, On Time
Date & Time
Wednesday, March 18, 2026, 1:00 PM - 1:45 PM
Vanessa Mbonu
Description

In a fast-paced digital world, staying relevant on social media can be a challenge. This session will teach you how to create engaging content that aligns with your brand, leverages current trends, and is delivered at the perfect moment.
 
Discover the latest tools, strategies, and best practices to make your social media presence both on-brand and on-trend.
 
After this session, you’ll be able to: 
 
- Quickly identify and incorporate viral trends into your content strategy to boost engagement.
- Master techniques for aligning social media content with your brand’s voice, while staying relevant to current events.
- Implement scheduling and optimization tools to ensure your content is always delivered at the right time for maximum impact.

Session Type
Creativity, Differentiation & Cultural Relevance Track
Session Topic
Content / Social Media