The marketing landscape is buzzing with AI and emerging platforms, but the most successful teams in 2026 aren't the ones chasing every ""shiny object""; they are the ones reinforcing their foundations. While tools like AI-assisted coding and new WordPress APIs offer exciting possibilities, they don't replace the need for strategic expertise and robust infrastructure. In fact, they make them more vital than ever as we move faster and with more intensity.

Join Roger Williams, Partnership Manager for North America at Kinsta and Sevalla, for a grounded look at the ""Next-Gen"" stack. We’ll explore how the most effective marketing operations combine the decades-long reliability of open-source software (WordPress, PHP, MariaDB) with the specialized skills of experienced developers and agencies. Learn how to leverage managed infrastructure to free your team from the ""maintenance trap,"" allowing your developers to focus on high-value code and your marketers to focus on high-impact content.

After this session, you’ll be able to: 

• The Expert Synergy: Understand why the combination of professional developers and managed infrastructure is the only safe way to experiment with AI.
• Open Source Sovereignty: Recognize why the tried-and-true foundations of the web remain your greatest asset in an era of proprietary silos.
• Operational Focus: Apply strategies for eliminating ""infrastructure noise"" so your team can focus on the work that actually moves the needle.