In this session, you’ll uncover the framework behind influencer marketing campaigns that actually move the needle. Latasha James, award-winning YouTube creator and Founder of marketing firm James + Park, shares insights from collaborations with brands like Meta, RØDE, Metricool, and more. Learn how to find creators who align with your brand, build partnerships rooted in authenticity, and track metrics that matter, so your next campaign drives real, measurable impact.

After this session, you’ll be able to:

- Define your influencer campaign’s objective and KPIs — so you know exactly what “success” looks like and can align your team accordingly.
- Identify and evaluate creators whose audience and content will authentically amplify your brand — avoiding mismatches that waste budget.
- Learn how to design creative briefs and optimize content workflows that give influencers creative freedom while maintaining brand alignment.