Name
Fireside Chat: Relevance at the Speed of Culture: Winning the Moment Without Losing Brand Integrity
Date & Time
Tuesday, March 17, 2026, 4:15 PM - 5:00 PM
Speakers
Description
Brands want to “ride the wave” of cultural moments, but too often, they wipe out.
During this Fireside Chat, we’ll dive into the proven strategies for participating in culture authentically, which includes real-world lessons from her experience across high-growth consumer brands and professional sports teams.
After this session, you’ll be able to:
- Create a real-time relevance protocol for your brand.
- Establish filters for assessing cultural relevance opportunities.
- Measure the impact of culture moments.
Location Name
Palma Ceia
Session Type
Creativity, Differentiation & Cultural Relevance Track
Session Topic
Cultural Relevance, Social Media