Ready to roll up your sleeves and dive into a meaningful conversation? During this structured networking session, you’ll join one of 5–7 small, moderated roundtable discussions focused on the leadership topic: Strategies for the Modern B2B Buyer Journey. 

In this Roundtable Discussion, you'll explore how B2B buyers are rewriting the rules: researching independently, relying on AI, and making decisions largely out of your view. Topics include uncovering dark funnel signals, building trust in anonymous buyer journeys, and creating human connection points that actually influence decisions.

This is your chance to connect with peers in a relaxed, peer-driven setting --- sharing strategies, challenges, and actionable insights to better engage the modern B2B buyer.

Moderators:

• Paxton Gray, 97th Floor
• Lee Odden, TopRank B2B Marketing Agency
• Janice Oliva, EndeavorB2B