In an uncertain economic environment, the pressure to perform has led many B2B marketing teams to focus exclusively on the 5% of buyers who are actively in-market while ignoring the 95% who represent future revenue.

The result? A flood of low-quality emails, social media posts, and content all chasing conversions while lacking credibility and failing to engage. B2B business leaders don’t want more content—they want answers. They want credible information from sources they can believe in.

In this presentation, Lee Odden will share the latest research on B2B thought leadership and how the Best Answer Marketing Framework helps B2B brands create a system of data-informed, multi-channel content experiences that build trust and drive full-funnel results.

After this session, you’ll be able to: 

• Use the right inputs of audience insights, customer data, and original research. 
• Develop engaging outputs of experiential content formats delivered across relevant channels.
• Create brand validation through influencer partnerships, industry media, search, social proof.
• Drive business outcomes with CTAs designed to attract, engage, and convert.