As AI answer engines like ChatGPT redefine how information is discovered, the rules of brand visibility are being rewritten. 

In this data-packed session, we’ll unpack findings from Stratabeat’s multiple correlation studies of hundreds of B2B websites and share what moves the needle in driving greater ChatGPT visibility and citations. Learn the content strategies, content structures, and authority signals most strongly correlated with brand inclusion. You’ll leave with the data and B2B GEO playbook to significantly improve your performance in the LLMs.

After this session, you’ll be able to: 
- Learn the GEO impact of dozens of online signals for B2B brands.
- Uncover the content types and structures that correlate most with greater visibility in ChatGPT.
- Discover the correlation of SEO results with GEO performance, and methods to improve performance in both.