Digital Summit Raleigh Agenda

Monday, November 4, 2024
8:00 AM - 9:00 AMNetworking Registration Opens | Networking Continental Breakfast & Exhibits     
9:00 AM - 9:15 AMOpening Remarks Emcee Opening Kickoff     
9:15 AM - 10:15 AMKeynote Creating Artful Consumer Interactions in Today’s AI World David ShingDavid Shing, Shingy  
10:30 AM - 12:00 PMMasterclassRoom 1From Casual Fling to Long-Term Loyalty: Four Social Content Pillars for Building Authentic Relationships with Your Target AudienceSocial MediaValerie MorrowValerie Morrow, Dairy Farmers of America  
10:30 AM - 11:15 AMBreakout SessionRoom 2 Combating AI And Content Overload: How To Win At Marketing In 2024ContentPaxton GrayPaxton Gray, 97th Floor  
10:30 AM - 11:15 AMBreakout SessionRoom 3Breakout Session Arron GoodinArron Goodin, AdLift Inc.  
11:15 AM - 11:30 AMNetworking 15-minute Passing Break     
11:30 AM - 12:15 PMBreakout SessionRoom 2Three Keys to Mastering B2B Email Like a Jazz MusicianEmailCliff SealCliff Seal, SalesforceClimber 
11:30 AM - 12:15 PMBreakout SessionRoom 3Disambiguating Your Content for SEO, AI, and Google UnderstandingSEOGrant SimmonsGrant Simmons, InLinksClimber 
12:15 PM - 1:15 PMNetworking Networking Lunch & Exhibits | Day 1     
1:15 PM - 2:45 PMMasterclassRoom 1Unleashing the Power of Your Social Sparrows: Finding and Crafting Relevant Social Content from Within Your OrganizationSocial MediaValerie MorrowValerie Morrow, Dairy Farmers of America  
1:15 PM - 2:00 PMBreakout SessionRoom 2Podcast Strategist, Producer, Host, Audio Engineer and Marketer? With AI, Yes, You Can Do It All and Here’s HowAIBrent BowenBrent Bowen, Sparkcade MarketingClimber 
1:15 PM - 2:00 PMBreakout SessionRoom 3Swipe Right on Data-Driven Marketing: Leveraging Data to Create More Powerful Stories that Move the NeedleData & AnalyticsMichael KayeMichael Kaye, OkCupidMaven 
2:00 PM - 2:15 PMNetworking 15-minute Passing Break     
2:15 PM - 3:00 PMBreakout SessionRoom 2Achieve Sales & Marketing Harmony Using the CASH FrameworkMarketing OperationsA. Lee JudgeA. Lee Judge, Content Monsta  
2:15 PM - 3:00 PMBreakout SessionRoom 3Content First Omnichannel Planning That Advances the Customer Journey and Drives More Revenue ContentPatty Radford HendersonPatty Radford Henderson, AnnumClimber 
2:45 PM - 3:15 PMNetworking 15-minute Master Class Passing Break     
3:00 PM - 3:15 PMNetworking 15-minute Session Passing Break     
3:15 PM - 4:00 PMBreakout SessionRoom 1Email Marketing Tips You NEED to KnowEmailJay SchwedelsonJay Schwedelson, SubjectLine.comClimber 
3:15 PM - 4:00 PMBreakout SessionRoom 2How to Make Sure Your Marketing Leads Turn into Real OpportunitiesLead GenStephanie RistowStephanie Ristow, Ristow MarketingClimber 
3:15 PM - 4:00 PMBreakout SessionRoom 3Elevating CX: Crafting a Comprehensive Blueprint Christina GarnettChristina Garnett, Pocket CCO  
4:00 PM - 4:15 PMNetworking 15-minute Passing Break     
4:15 PM - 5:00 PMBreakout SessionRoom 1How to Be an Advocate for Yourself & OthersPersonal DevelopmentAshley AuBuchon-ArcandAshley AuBuchon-Arcand, IBM  
4:15 PM - 5:00 PMBreakout SessionRoom 2In-house Influencers: How to Activate Your Employees as Brand Ambassadors InfluencerThea NealThea Neal, Coinbase  
4:15 PM - 5:00 PMBreakout SessionRoom 3How to Leverage Thought Leadership Strategies to Boost Google RankingsSEOKent LewisKent Lewis, pdxMindShareMaven 
5:00 PM - 6:00 PMNetworking Networking Reception     
6:30 PM - 8:00 PMNetworking VIP Reception (By Invitation Only)     
Tuesday, November 5, 2024
8:00 AM - 9:00 AMNetworking Check In | Networking Continental Breakfast & Exhibits     
9:00 AM - 10:00 AMKeynote Keynote Session     
10:00 AM - 10:15 AMNetworking 15-minute Passing Break     
10:15 AM - 11:45 AMMasterclassRoom 1Masterclass SessionSEOMindy WeinsteinMindy Weinstein, Market MindShift  
10:15 AM - 11:00 AMBreakout SessionRoom 2Swipe to Success: Nailing the Social Media Storytelling Game in 2024Social MediaDerek K. HubbardDerek K. Hubbard, Southwest AirlinesClimber 
10:15 AM - 11:00 AM Room 3Breakout Session    Breakout Session
11:00 AM - 11:15 AMNetworking 15-minute Passing Break     
11:15 AM - 12:00 PMBreakout SessionRoom 2Harness the Power of Authentic Storytelling and User-Generated Content (UGC) to Elevate Your BrandStorytellingAimee RancerAimee Rancer, AmazonClimber 
11:15 AM - 12:00 PMBreakout SessionRoom 3Leverage Email Automation to Boost Your Sales Team's Closing SuccessEmailKevin SnowKevin Snow, Time On TargetClimber 
12:00 PM - 1:00 PMNetworking Networking Lunch & Exhibits | Day 2     
1:00 PM - 2:30 PMMasterclassRoom 1Masterclass SessionSEOMindy WeinsteinMindy Weinstein, Market MindShift  
1:00 PM - 1:45 PMBreakout SessionRoom 2Breakout Session Hilary SuttonHilary Sutton, HSL Digital  
1:00 PM - 1:45 PMBreakout SessionRoom 3Engage, Don't Interrupt: How to Authentically Connect in the New Era of Social Media AdsSocial MediaBrittany WardBrittany Ward, Create CollabsMaven 
1:45 PM - 2:00 PMNetworking 15-minute Passing Break     
2:00 PM - 2:45 PMBreakout SessionRoom 2Breakout SessionConsumer BehaviorBrandon RaperBrandon Raper, RealTruck  
2:00 PM - 2:45 PMBreakout SessionRoom 3Unleash the Power of Self-Promotion for Your Marketing Career GrowthPersonal BrandingUpasna GautamUpasna Gautam, CNNClimber 
2:30 PM - 3:00 PMNetworking 30-minute Master Class Passing Break      
2:45 PM - 3:00 PMNetworking 15-minute Session Passing Break      
3:00 PM - 3:45 PMBreakout Session More Information Coming Soon!