Digital Summit Raleigh Agenda

Monday, November 4, 2024
8:00 AM - 9:00 AMNetworking Registration Opens | Networking Continental Breakfast & Exhibits     
9:00 AM - 9:15 AMOpening Remarks Emcee Opening Kickoff     
9:15 AM - 10:15 AMKeynote Creating Artful Consumer Interactions in Today’s AI World David ShingDavid Shing, Shingy  
10:30 AM - 12:00 PMMasterclassRoom 1From Casual Fling to Long-Term Loyalty: Four Social Content Pillars for Building Authentic Relationships with Your Target AudienceSocial MediaValerie MorrowValerie Morrow, Dairy Farmers of America  
10:30 AM - 11:15 AMBreakout SessionRoom 2Three Keys to Mastering B2B Email Like a Jazz MusicianEmail / B2BCliff SealCliff Seal, SalesforceClimber 
10:30 AM - 11:15 AMBreakout SessionRoom 3Data-Driven SEO and Content Strategies to Reduce Customer Acquisition CostsSEO / ContentPrashant PuriPrashant Puri, AdLiftMaven 
11:15 AM - 11:30 AMNetworking 15-minute Passing Break     
11:30 AM - 12:15 PMBreakout SessionRoom 2Breakout Session  Andrew Hall, Canto  
11:30 AM - 12:15 PMBreakout SessionRoom 3The Holy Grail Revealed: Strategies for Winning AcquisitionCustomer Acquisition / Consumer BehaviorBrandon RaperBrandon Raper, RealTruck  
12:15 PM - 1:15 PMNetworking Networking Lunch & Exhibits | Day 1     
1:15 PM - 2:45 PMMasterclassRoom 1Unleashing the Power of Your Social Sparrows: Finding and Crafting Relevant Social Content from Within Your OrganizationSocial MediaValerie MorrowValerie Morrow, Dairy Farmers of America  
1:15 PM - 2:00 PMBreakout SessionRoom 2Combating AI And Content Overload: How To Win At Marketing In 2025Content / AI / Marketing StrategyPaxton GrayPaxton Gray, 97th Floor  
1:15 PM - 2:00 PMBreakout SessionRoom 3Breakout SessionSEOJosh GellockJosh Gellock, Expander Digital  
2:00 PM - 2:15 PMNetworking 15-minute Passing Break     
2:15 PM - 3:00 PMBreakout SessionRoom 2Achieve Sales & Marketing Harmony Using the CASH FrameworkMarketing & SalesA. Lee JudgeA. Lee Judge, Content Monsta  
2:15 PM - 3:00 PMBreakout SessionRoom 3Elevating CX: Crafting a Comprehensive BlueprintCustomer ExperienceChristina GarnettChristina Garnett, Pocket CCOMaven 
2:45 PM - 3:15 PMNetworking 15-minute Master Class Passing Break     
3:00 PM - 3:15 PMNetworking 15-minute Session Passing Break     
3:15 PM - 4:00 PMBreakout SessionRoom 1Email Marketing Tips You NEED to KnowEmailJay SchwedelsonJay Schwedelson, SubjectLine.comClimber 
3:15 PM - 4:00 PMBreakout SessionRoom 2How to Make Sure Your Marketing Leads Turn into Real OpportunitiesLead GenStephanie RistowStephanie Ristow, Ristow MarketingClimber 
3:15 PM - 4:00 PMBreakout SessionRoom 3Content First Omnichannel PlanningContent / OnmichannelPatty Radford HendersonPatty Radford Henderson, ANNUMClimber 
4:00 PM - 4:15 PMNetworking 15-minute Passing Break     
4:15 PM - 5:00 PMBreakout SessionRoom 1How to Be an Advocate for Yourself & OthersPersonal DevelopmentAshley AuBuchon-ArcandAshley AuBuchon-Arcand, IBM, My Advocate  
4:15 PM - 5:00 PMBreakout SessionRoom 2Harness the Power of Authentic Storytelling and User-Generated Content (UGC) to Elevate Your BrandUGC / StorytellingAimee RancerAimee Rancer, AmazonClimber 
4:15 PM - 5:00 PMBreakout SessionRoom 3How to Leverage Thought Leadership Strategies to Boost Google RankingsSEOKent LewisKent Lewis, pdxMindShareMaven 
5:00 PM - 6:00 PMNetworking Networking Reception     
6:30 PM - 8:00 PMNetworking VIP Reception (By Invitation Only)    VIP Reception (By Invitation Only)
Tuesday, November 5, 2024
8:00 AM - 9:00 AMNetworking Check In | Networking Continental Breakfast & Exhibits     
9:00 AM - 10:00 AMFireside Chat Fireside Chat with Matt Nelson, Founder of WeRateDogs  Matt Nelson Jeanine KonopelskiMatt Nelson, WeRateDogs
Jeanine Konopelski, Canine Companions		  
10:00 AM - 10:15 AMNetworking 15-minute Passing Break     
10:15 AM - 11:45 AMMasterclassRoom 1Essential SEO Strategies to Keep Your Business AheadSEOMindy WeinsteinMindy Weinstein, Market MindShift  
10:15 AM - 11:00 AMBreakout SessionRoom 2Swipe to Success: Nailing the Social Media Storytelling Game in 2025Social Media / StorytellingDerek HubbardDerek Hubbard, Southwest AirlinesClimber 
10:15 AM - 11:00 AMBreakout SessionRoom 3Breakout Session  Melissa Harmston, Spectrum Reach  
11:00 AM - 11:15 AMNetworking 15-minute Passing Break     
11:15 AM - 12:00 PMBreakout SessionRoom 2Breakout Session Mark HughesMark Hughes, Oodle  
11:15 AM - 12:00 PMBreakout SessionRoom 3Leverage Email Automation to Boost Your Sales Team's Closing SuccessEmailKevin SnowKevin Snow, Time on TargetClimber 
12:00 PM - 1:00 PMNetworking Networking Lunch & Exhibits | Day 2     
1:00 PM - 2:30 PMMasterclassRoom 1Developing A Content Strategy that Delivers Results in Today’s Search LandscapeSEO / ContentMindy WeinsteinMindy Weinstein, Market MindShift  
1:00 PM - 1:45 PMBreakout SessionRoom 2Swipe Right on Data-Driven Marketing: Leveraging Data to Create More Powerful Stories that Move the NeedleData & AnalyticsMichael KayeMichael Kaye, OkCupidMaven 
1:00 PM - 1:45 PMBreakout SessionRoom 3Breakout Session  Rishika Rishika, NC State  
1:45 PM - 2:00 PMNetworking 15-minute Passing Break     
2:00 PM - 2:45 PMBreakout SessionRoom 2Breakout Session  Kristi BoydKristi Boyd, SAS  
2:00 PM - 2:45 PMBreakout SessionRoom 3Podcast Strategist, Producer, Host, Audio Engineer and Marketer? With AI, Yes, You Can Do It All and Here’s HowPodcast / AIBrent BowenBrent Bowen, Sparkcade MarketingClimber 
2:30 PM - 3:00 PMNetworking 30-minute Master Class Passing Break      
2:45 PM - 3:00 PMNetworking 15-minute Session Passing Break      
3:00 PM - 3:45 PMBreakout SessionRoom 1Unleash the Power of Self-Promotion for Your Marketing Career GrowthPersonal BrandingUpasna GautamUpasna Gautam, CNNClimber 
3:00 PM - 3:45 PMBreakout SessionRoom 2Disambiguating Your Content for SEO, AI, and Google UnderstandingSEOGrant SimmonsGrant Simmons, InLinksClimber 
3:00 PM - 3:45 PMBreakout SessionRoom 3In-house Influencers: How to Activate Your Employees as Brand Ambassadors Employee Advocacy / InfluencersThea NealThea Neal, Kraken