Marketing Moves in an AI World:
Bold ideas. Real results.

Digital Summit Raleigh Agenda 2025

Featuring top sessions for marketing leaders on accelerating AI, data-led marketing strategy, and channel-specific tools to increase ROI.

Keynote Speakers

Alex Lieberman
Alex Lieberman
Co-Founder
Morning Brew
Matt Sutor
Matt Sutor
Vice President of Marketing
Carolina Hurricanes

Featured Conference Speakers

Michael Nevski
Michael Nevski
Director of Global Insights
Visa
Andy Crestodina
Andy Crestodina
Co-Founder and CMO
Orbit Media Studios
Christina Clark
Christina Clark
Head of Product , SEO
HubSpot
Wednesday, November 12, 2025
8:00 AM - 9:00 AMNetworking  Opening Power Hour: Registration Opens, Networking & Exhibits      
9:00 AM - 9:15 AMOpening RemarksBallroom B Emcee Opening KickoffCari O'BrienCari O'Brien, Ripples Reach Coaching   
9:15 AM - 10:15 AMKeynoteBallroom B Steal the Morning Brew Playbook and Grow Your Marketing ImpactAlex LiebermanAlex Lieberman, Morning Brew   
10:15 AM - 10:30 AMNetworking  15-minute Networking Break & Exhibits     
10:15 AM - 10:30 AMDemo  Live Tech Showcase: Omnichannel Storytelling via illumin CanvasKimo TraskKimo Trask, illumin   
10:30 AM - 12:00 PMThe Mastermind Hub TrackBallroom AB2B, Content, AI, Lead GenerationA Comprehensive AI Framework to Level Up Traffic and Conversions for B2B Lead Generation [Premium Pass or VIP Pass Required] Andy CrestodinaAndy Crestodina, Orbit Media Studios   
10:30 AM - 11:15 AMAI in Action TrackBallroom BProcess ImprovementsThe AI Tipping Point: How to Integrate AI Without Breaking Your Marketing TeamsAndrea FryrearAndrea Fryrear, AgileSherpas   
10:30 AM - 11:15 AMNext Level Strategy TrackBallroom CInfluencersAdapting to the New Creator Economy: Building Impactful Influencer Partnerships in a “Post Platform” WorldDanielle WileyDanielle Wiley, Sway Group   
11:15 AM - 11:30 AMNetworking  15-minute Networking Break & Exhibits     
11:30 AM - 12:15 PMBrand Trust TrackBallroom BCustomer EngagementDon’t Feed the Trolls… Hug Them (Digitally): The Art of Turning Online Fury into Brand LoyaltyNicki SnyderNicki Snyder, American Road Group   
11:30 AM - 12:15 PMAI in Action TrackBallroom CSEODoes ChatGPT Even Know Your Company Exists? Why GEO is the Future of Search — And How You Need to Act NowNate TowerNate Tower, Perrill Digital Marketing   
12:15 PM - 1:15 PMNetworking  Networking Lunch & Exhibits   Networking Lunch & Exhibits 
1:15 PM - 2:45 PMThe Mastermind Hub TrackBallroom AContent / AIThe Advanced Playbook for AI-Powered Content Creation that Drives Awareness and Trust [Premium Pass or VIP Pass Required] Andy CrestodinaAndy Crestodina, Orbit Media Studios   
1:15 PM - 2:00 PMNext Level Strategy TrackBallroom BSocial MediaYour 2026 Strategy Starts Now: Top Questions Brands Have About Social in 2025 – And Their AnswersJim TobinJim Tobin, Ignite Social Media   
1:15 PM - 2:00 PMThe Growth Roundtable TrackBallroom C Join a Moderated Roundtable Discussion - Doing More With Less: Navigating Economic UncertaintyJeff Campbell Cari O'Brien Christina Clark Jerri HelmsJeff Campbell, OneMagnify
Cari O'Brien, Ripples Reach Coaching
Christina Clark, HubSpot
Jerri Helms, HarperCollins		   
2:00 PM - 2:15 PMNetworking  15-minute Networking Break & Exhibits     
2:15 PM - 3:00 PMNext Level Strategy TrackBallroom BCreative TechnologyThe Curiosity Advantage: Protecting Human Value in the Age of AIJerri HelmsJerri Helms, HarperCollins   
2:15 PM - 3:00 PMCustomer Experience TrackBallroom CCommunity EngagementWhat's Next? Future Proof Consumer Engagement and Deliver Exceptional OutcomesDwayne Waite JrDwayne Waite Jr, Schell Games   
2:45 PM - 3:15 PMNetworking  30-minute Masterclass Networking Break      
3:00 PM - 3:15 PMNetworking  15-minute Networking Break & Exhibits     
3:15 PM - 4:00 PMAI in Action TrackBallroom AAI, Content, SEOFull Throttle in the AI Search Race: Building Content That WinsChristina ClarkChristina Clark, HubSpot   
3:15 PM - 4:00 PMNext Level Strategy TrackBallroom BB2BTriple your B2B Leads by Marketing by Industry, Not Product Crystal MarieCrystal Marie, Duke Energy Corporation   
3:15 PM - 4:00 PMNext Level Strategy TrackBallroom CConsumer BehaviorWinning the Future: Consumer Trends Shaping 2026 Brand Growth OpportunitiesMichael NevskiMichael Nevski, Visa   
4:00 PM - 4:15 PMNetworking  15-minute Networking Break & Exhibits     
4:15 PM - 5:00 PMNext Level Strategy TrackBallroom AContentHow to Build a High-Performing Content WorkflowAmie KiehnAmie Kiehn, Hat Trip   
4:15 PM - 5:00 PMNext Level Strategy TrackBallroom BPersonal BrandingThe Best Product You'll Ever Market: YOU!Ashley AuBuchon-ArcandAshley AuBuchon-Arcand, IBM   
4:15 PM - 5:00 PMAI in Action TrackBallroom CGo-to-market (GTM), AIFrom Campaigns to Continuous Growth: Using AI and Experimentation to Rewrite Your GTM BlueprintJulie Bryce Alison MurdockJulie Bryce, TileDB
Alison Murdock, Trusted CMO		   
5:00 PM - 6:00 PM   Networking Reception, Exhibits & Day-one BINGO Winners Announced     
6:30 PM - 8:00 PM   Offsite VIP Networking Reception     
Thursday, November 13, 2025
8:00 AM - 9:00 AMNetworking  Opening Power Hour: Networking & Exhibits      
9:00 AM - 10:00 AMKeynoteBallroom B Fireside Chat: Beyond the Ice — How the Carolina Hurricanes Build a Winning Fan ExperienceMatt Sutor Melanie DezielMatt Sutor, Carolina Hurricanes
Melanie Deziel, Creator Kitchen		   
10:00 AM - 10:15 AMNetworking  15-minute Networking Break      
10:15 AM - 11:45 AMThe Mastermind Hub TrackBallroom ASEO, AISEO in the Age of AI: Tools and Strategies to Upgrade your Game [Premium Pass or VIP Pass Required]Matthew CapalaMatthew Capala, Alphametic   
10:15 AM - 11:00 AMNext Level Strategy TrackBallroom BCreativity, ContentLeading a Culture of Creativity that Enhances Content InnovationMelanie DezielMelanie Deziel, Creator Kitchen   
10:15 AM - 11:00 AMThe Growth Roundtable TrackBallroom C Join a Moderated Roundtable Discussion - Winning with AI: Achieving Long-Term Career and Business SuccessAlfredo Deambrosi Cory Hudson Cassie King Maritza Tobon Jennifer LedetAlfredo Deambrosi, Imgix
Cory Hudson, CallTrackingMetrics
Cassie King, GoodRx
Maritza Tobon, Maison
Jennifer Ledet, Acquia		   
11:00 AM - 11:15 AMNetworking  15-minute Networking Break & Exhibits     
11:15 AM - 12:00 PMTransformative Technology TrackBallroom BMarketing Technology, ContentFuture-Proof Your Martech Stack: Building a Single Source of Truth for the Content EraLynn HermanLynn Herman, Canto   
11:15 AM - 12:00 PMBrand Trust TrackBallroom CSocial MediaLeading by Example: Amplifying Brand Relevance Through Executive Social Media PresenceMeg CrawfordMeg Crawford, Cisco   
12:00 PM - 1:00 PMNetworking  Networking Lunch & Exhibits    Networking Lunch & Exhibits  
1:00 PM - 2:30 PMThe Mastermind Hub TrackBallroom ASEOHigh-Impact SEO in 2025: 20% of Strategies for 80% Results [Premium Pass or VIP Pass Required] Matthew CapalaMatthew Capala, Alphametic   
1:00 PM - 1:45 PMNext Level Strategy TrackBallroom BWebsite, A/B TestingUsing Website Testing to Drive Incremental Business ImpactSandy EdwardsSandy Edwards, Bluehost   
1:00 PM - 1:45 PMUnconferenceBallroom C Unconference: Marketing Leadership Unplugged     
1:45 PM - 2:00 PMNetworking  15-minute Networking Break & Exhibits     
2:00 PM - 2:45 PMNext Level Strategy TrackBallroom BCustomer Behavior, RetailAI-Driven Retail Transformation: How AI-Enabled Clienteling is Rewriting Customer Behavior Ram JanakiramanRam Janakiraman, NC State Poole College   
2:00 PM - 2:45 PMAI in Action TrackBallroom CLegal, AIAI's Legal Landmines and How to Avoid ThemDaniel RussellDaniel Russell, Altum   
2:30 PM - 3:30 PMNetworking  30-minute Masterclass Networking Break      
2:45 PM - 3:00 PMNetworking  15-minute Networking Break      
3:00 PM - 3:45 PMNext Level Strategy TrackBallroom AWebsite, AI, Customer TrustBeyond Visibility: Designing Websites AI Understands – and Customers TrustScott CalderwoodScott Calderwood, SAS   
3:00 PM - 3:45 PMNext Level Strategy TrackBallroom BContentHuman-Centered Marketing: Creating Standout Content to Connect & ConvertCari O'BrienCari O'Brien, Ripples Reach Coaching   
3:00 PM - 3:45 PMNext Level Strategy TrackBallroom CSEO, ConversionsThe Psychology of Web Content: Mastering Cognitive Biases, Conversion Triggers and Modern SEOMatthew CapalaMatthew Capala, Alphametic