Name: Digital Summit Raleigh
Start: 2026-11-02T08:00:00-05:00
End: 2026-11-03T16:00:00-05:00
Location: Raleigh Convention Center

Michael Burke
Managing Director, Commerce
Google

Janessa Drainville
Senior Demand Generation Content Strategist, Central AI
Atlassian

Andy Waldrop
VP, Digital Experiences & AI Innovation
WebMD

Matt Sutor
Chief Marketing Officer
Carolina Hurricanes

Monday, November 2, 2026
8:00 AM - 9:00 AM	Networking		Opening Power Hour: Check-in \| Coffee \| Exhibits \| Breakfast for VIPs
9:00 AM - 9:15 AM	Opening Remarks		Emcee Opening Kickoff	Sharon Harris, The SH Collective
9:15 AM - 10:15 AM	Keynote		AI Broke the Old Marketing Playbook. Here's What Replaces It	Kipp Bodnar, Hubspot
10:15 AM - 10:30 AM	Networking		15-minute Recharge \| Network \| Exhibits
10:30 AM - 11:15 AM	The Growth Roundtable Track	B2B, Buyer Journey	Join a Small-Group Discussion: Strategies for the Modern B2B Buyer Journey	Lisa Salvatore, CTM
10:30 AM - 11:15 AM	Brand Visibility Track	Search, Audience Insight, AI	Why Audience Insight Is the Only Way Forward for Today’s AI Search Strategies	Paxton Gray, 97th Floor
10:30 AM - 12:00 PM	The Mastermind Hub Track	Google Analytics 4 (GA4)	Cross-Channel Analytics: Map the Complete Customer Journey with GA4 [Premium Pass or VIP Pass Required]	Janet Driscoll Miller, Marketing Mojo
11:15 AM - 11:30 AM	Networking		15-minute Recharge \| Network \| Exhibits
11:30 AM - 12:15 PM	Customer Intelligence & Experience Track	Creativity, Consumer Behavior, Customer Journey	Discovery to Decision: The New Playbook for Human Led Marketing in an AI World	Michael Burke, Google
11:30 AM - 12:15 PM	Brand Trust and Safety Track	Brand Trust, Executive Communication	Are You Ready For It? Using Executive Communication to Turn Happy Customers into Raving Fans (Taylor's Version)	Hilary Sutton, HSL Digital
12:15 PM - 1:15 PM	Networking		Networking Lunch & Exhibits
1:15 PM - 2:00 PM	Brand Visibility Track	Brand Trust	Recalculating: How to Get Your Brand on the Map and Become the Trusted Choice	Grant Simmons, Waikay
1:15 PM - 2:25 PM	The Mastermind Hub Track	Google Analytics 4 (GA4)	Use GA4 to Prove ROI, Predict Behavior, and Strengthen Reporting [Premium Pass or VIP Pass Required]	Janet Driscoll Miller, Marketing Mojo
1:15 PM - 2:00 PM	Customer Intelligence & Experience Track	Audience Intelligence	Building an Alliance: 3 Audience Intelligence Lessons from Survivor's Best Players	Janessa Drainville, Atlassian
2:00 PM - 2:15 PM	Networking		15-minute Recharge \| Network \| Exhibits
2:15 PM - 3:00 PM	Next Level Strategy Track	Storytelling, Content	Authentic Storytelling in an AI World: Turning Content into Connection	Sloane Heffernan, Storymore
2:15 PM - 3:00 PM	Creativity, Differentiation & Cultural Relevance Track	Creativity, Team Culture, Neuroscience	The Neuroscience of Unforgettable: Win Your Brand's Attention and Build a Creative Culture in an AI-Saturated Feed	Cherise Bernard, Modern Work Consultancy, LLC
2:45 PM - 3:15 PM	Networking		30-minute Recharge \| Network \| Exhibits
3:00 PM - 3:15 PM	Networking		15-minute Recharge \| Network \| Exhibits
3:15 PM - 4:00 PM	Customer Intelligence & Experience Track	Content	You Have Two Seconds: Turn Digital Attention into Action	Melissa Yandow, Buzz & Bloom Media
3:15 PM - 4:00 PM	Next Level Strategy Track	Paid Advertising, Meta Ads, Creative	Achieving AI-Powered Meta Ads Creative Analysis	Peter Stringer, Independent Consultant
3:15 PM - 4:00 PM	Next-Gen Operations & Infrastructure Track	Marketing Operations, AI	The Intelligence Loop™: Rethinking Marketing Operating Systems for the AI Era	Bob Tripathi, TheVibeMarketing.ai
4:00 PM - 4:15 PM	Networking		15-minute Recharge \| Network \| Exhibits
4:15 PM - 5:00 PM			Session Information Coming Soon!	Matt Sutor, Carolina Hurricanes
4:15 PM - 5:00 PM	Next Level Strategy Track	Metadata and Taxonomy, Content, AI	Developing Your Metadata and Taxonomy Strategy: Help Humans and Software Find Your Best Content	Anna McHugh, Red Hat
4:15 PM - 5:00 PM	Next Level Strategy Track	Leadership	Authentic Identity: Using Your Last Competitive Advantage in an AI-Driven World	Michael King, Teams.Coach
5:00 PM - 6:00 PM	Networking		Happy Hour \| Exhibits \| 1st Passport Winners Announced
6:30 PM - 8:00 PM	Networking		Mingle & Market-share: Offsite VIP Reception
Tuesday, November 3, 2026
8:00 AM - 9:00 AM	Networking		Opening Power Hour: Coffee \| Exhibits \| Breakfast for VIPs \| 2nd Round of Passport Winners Announced
9:00 AM - 10:00 AM	Keynote		Playing to Win: How Smart Risk and Standout Creative Leads to Brand Growth	Brady Josephson, World Vision Canada
10:00 AM - 10:15 AM	Networking		15-minute Recharge \| Network \| Exhibits
10:15 AM - 11:45 AM	The Mastermind Hub Track	Paid Advertising, Google Ads	Breaking the Performance Max Default: Regain Control, Improve Marginal ROI, and Scale Google Ads Profitably [Premium Pass or VIP Pass Required]	Susan Wenograd, Warschawski
10:15 AM - 11:00 AM	Next-Gen Operations & Infrastructure Track	Marketing Operations	Stop Funding Random Acts of Marketing: A 5-Part System for Revenue That Compounds	Desiree Martinez, The Kast Agency
10:15 AM - 11:00 AM	The Growth Roundtable Track	Responsible AI Use	Join a Small-Group Discussion – The Moral Dilemma of AI: What It Means for Our Work and Our World	Lisa Salvatore, CTM
11:00 AM - 11:15 PM	Networking		15-minute Recharge \| Network \| Exhibits
11:15 AM - 11:45 AM	Next-Gen Operations & Infrastructure Track	Marketing Operations, AI	Rewire the Org, Not Just the Tools: Build an AI-Operated Marketing Team That Ships Faster and Decides Better	Krinal Mehta, Bluehost
11:15 AM - 12:00 PM	Brand Visibility Track	Content, GEO	The New Playbook for GEO in 2026: How to Get Your Brand Chosen as the Answer	Zach Chahalis, iPullRank
12:00 PM - 1:00 PM	Networking		Networking Lunch & Exhibits
1:00 PM - 2:30 PM	The Mastermind Hub Track	Paid Advertising, Google Ads	When Business Goals Break Google Ads: How to Translate Revenue Objectives Into Signals Google Can Actually Optimize For [Premium Pass or VIP Pass Required]	Susan Wenograd, Warschawski
1:00 PM - 1:30 PM	Customer Intelligence & Experience Track	AI Strategy, Customer Experience	From AI Experiments to Customer Growth: What Retail Teaches Marketing Leaders About Building an AI-Ready Organization	Ram Janakiraman, NC State University’s Poole College of Management
1:00 PM - 1:45 PM	Brand Visibility Track	Local Search, AI	What 1,600 Searches Taught Us About Surviving Google's AI Overviews	Dane Saville, SearchLab
1:45 PM - 2:00 PM	Networking		15-minute Recharge \| Network \| Exhibits
2:00 PM - 2:45 PM	Customer Intelligence & Experience Track	Leadership	Lessons from an Experiential Marketer: Leading Change, Building Collaboration and Doing More with Less	Renee (Iannone) Cavan, First Citizens Bank
2:00 PM - 2:45 PM			Session Information Coming Soon!	Andy Waldrop, WebMD
2:30 PM - 3:00 PM	Networking		30-minute Recharge \| Network \| Exhibits
2:45 PM - 3:00 PM	Networking		15-minute Recharge \| Network \| Exhibits
3:00 PM - 3:45 PM	Customer Intelligence & Experience Track		An Identity-First Approach to Building Customer Loyalty that Drives Business Results	Veronica Romney, VeronicaRomney.com
3:00 PM - 3:45 PM			Session Information Coming Soon!	Michele Eggers, SAS
3:00 PM - 3:45 PM			Session Information Coming Soon!	Cassaundra Bernat, Bojangles' Restaurants, Inc.

Digital Summit Raleigh | November 2-3, 2026

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