Digital Summit Raleigh Agenda

Pre-Conference Masterclasses

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Monday, November 4, 2024

Conference Agenda

Monday, November 4, 2024

10:00 AM - 10:30 AM
30-minute Networking Break      
12:00 PM - 1:00 PM
Lunch | Day 1      
1:00 PM - 1:15 PM
Emcee Opening Kickoff      
1:15 PM - 2:15 PM
Keynote SessionDavid Shing, ShingyDavid ShingKeynote   
2:15 PM - 2:30 PM
15-minute Networking Break      
2:30 PM - 3:15 PM
Three Keys to Mastering B2B Email Like a Jazz MusicianCliff Seal, SalesforceCliff SealBreakout SessionEmailRoom 1Climber
Content First Omnichannel Planning That Advances the Customer Journey and Drives More Revenue Patty Radford Henderson, AnnumPatty Radford HendersonBreakout SessionContentRoom 2Climber
Breakout SessionMichael Kaye, OkCupidMichael KayeBreakout Session Room 3 
3:15 PM - 3:30 PM
15-minute Networking Break      
3:30 PM - 4:15 PM
Podcast Strategist, Producer, Host, Audio Engineer and Marketer? With AI, Yes, You Can Do It All and Here’s HowBrent Bowen, Sparkcade MarketingBrent BowenBreakout SessionAIRoom 1Climber
Harness the Power of Authentic Storytelling and User-Generated Content (UGC) to Elevate Your BrandAimee Rancer, AmazonAimee RancerBreakout SessionStorytellingRoom 2 
The Missing Piece of Your Social Media Strategy (Spoiler Alert: It's Empathy)Carmen Collins, Social Media, Influencer and Content Marketing ConsultantCarmen CollinsBreakout SessionSocial MediaRoom 3 
4:15 PM - 4:30 PM
15-minute Networking Break      
4:30 PM - 5:15 PM
Achieve Sales & Marketing Harmony Using the CASH FrameworkA. Lee Judge, Content MonstaA. Lee JudgeBreakout SessionMarketing OperationsRoom 1 
Breakout SessionPaxton Gray, 97th FloorPaxton GrayBreakout Session Room 2 
How to Make Sure Your Marketing Leads Turn into Real OpportunitiesStephanie Ristow, Ristow MarketingStephanie RistowBreakout SessionLead GenRoom 3Climber
5:15 PM - 6:15 PM
Networking Reception      

Tuesday, November 5, 2024

9:00 AM - 10:00 AM
Keynote Session  Keynote   
10:00 AM - 10:30 AM
30-minute Networking Break      
10:30 AM - 11:15 AM
Swipe to Success: Nailing the Social Media Storytelling Game in 2024Derek K. Hubbard, Southwest AirlinesDerek K. HubbardBreakout SessionSocial MediaRoom 1Climber
Breakout SessionHilary Sutton, HSL DigitalHilary SuttonBreakout Session Room 2 
Engage, Don't Interrupt: How to Authentically Connect in the New Era of Social Media AdsBrittany Ward, Create CollabsBrittany WardBreakout SessionSocial MediaRoom 3Maven
11:15 AM - 11:30 AM
15-minute Networking Break      
11:30 AM - 12:15 PM
Email Marketing Tips You NEED to KnowJay Schwedelson, SubjectLine.comJay SchwedelsonBreakout Session Room 1 
In-house Influencers: How to Activate Your Employees as Brand Ambassadors Thea Neal, CoinbaseThea NealBreakout Session Room 2 
Breakout SessionBrandon Raper, RealTruckBrandon RaperBreakout Session Room 3 
12:15 PM - 1:15 PM
Lunch | Day 2      
1:15 PM - 2:00 PM
Unleash the Power of Self-Promotion for Your Marketing Career GrowthUpasna Gautam, CNNUpasna GautamBreakout SessionPersonal BrandingRoom 1Climber
Disambiguating Your Content for SEO, AI, and Google UnderstandingGrant Simmons, InLinksGrant SimmonsBreakout SessionSEORoom 2Climber
How to Leverage Thought Leadership Strategies to Boost Google RankingsKent Lewis, pdxMindShareKent LewisBreakout SessionSEORoom 3 
2:00 PM - 2:15 PM
15-minute Networking Break      
2:15 PM - 3:00 PM
Leverage Email Automation to Boost Your Sales Team's Closing SuccessKevin Snow, Time on TargetKevin SnowBreakout SessionEmailRoom 1Climber
Breakout SessionChristina Garnett, Pocket CCOChristina GarnettBreakout Session Room 2 
Breakout Session  Breakout Session Room 3 
3:00 PM - 3:15 PM
15-minute Networking Break       
3:15 PM - 4:00 PM
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