Join two leading GTM experts as they discuss the new blueprint for reaching the right audience at the right time, during a time when traditional, static marketing campaigns and rigid buyer journeys are no longer effective in the age of GenAI. 

Through real-world case studies and practical examples, they’ll share how top-performing teams embrace rapid experimentation rather than detailed campaign planning; staff for agile execution and expertise; and build continuous learning into their reporting to unlock faster insights and better results.

You’ll walk away with proven approaches and actionable tactics you can apply immediately to multiple aspects of your team’s GTM strategy and meet the AI-first world.

After this session, you’ll able to:

• Apply "quick wins" to improve GTM motions with AI.
• Launch micro-experiments and accelerate feedback to help future efforts.
• Rethink how you measure and report performance.