Matthew Capala is the founder of Alphametic, an AI-forward SEO agency in Miami, author of “The Psychology of a Website,” speaker, and entrepreneur. Starting out as a Polish immigrant on the scaffolds of Manhattan, he learned how to create opportunities he would not have had otherwise by reading SEO forums and seeking mentors. Since his construction years, he has spent the last 18 years delivering results to clients, ranging from emerging to some of the most recognizable brands, such as Novartis, Quest Diagnostics, and L’Oreal. As a former WPP agency leader and NYU adjunct professor, his work and ideas have been featured in Forbes, Inc, Entrepreneur, eMarketer, and Mashable. As a practitioner first, he leads client strategy and operations at Alphametic, leveraging the latest strategies in SEO, generative AI, Google Ads, and conversion optimization. He’s a charismatic speaker featured at top marketing events and holds three degrees, including an MBA in Marketing.