In this session, you’ll learn what’s perplexing marketing leaders trying to get the most out of social media today and the solutions. 

In the nearly twenty years that social media marketing has existed as a discipline, change has been constant. As Meta walks away from the social graph, TikTok leans into ecommerce and platforms like BlueSky try to break through, marketing leaders are asking their agencies, internal teams, industry peers, etc. all new questions. 

We’ll share the most common questions and their answers, helping you finish 2025 strong and prepare for next year.
 
After this session, you'll be able to: 
- Have paid and organic social work together despite different goals.  
- Understand how the shift away from the social graph impacts your 2026 social strategy. 
- Evaluate new platforms to determine if your brand should invest time in them.