As an experienced marketing leader, you know you’re wasting money on marketing that doesn’t deliver, and spending more money on short-term tactics, but what choice do you have?

What if instead of more BUY THIS…

You invite your customers to BE THIS.

Join Veronica Romney in a 45-minute journey into what happens when you make the simple yet powerful shift from trying to convince people to buy something to realizing you need to help them become something. Leverage the psychology of identity to give you a competitive edge without needing to have the influence of Taylor Swift, the budget of Barbie, or the 121-year history of Harley Davidson.

After this session, you’ll be able to:

• Pinpoint the identity crisis your customer is navigating—and position your brand as the resolution: Use psychographics, not just demographics, to resonate deeply with who your audience wants to become.
• Activate loyalty through identity-aligned messaging, not just product benefits: Create brand messages that reinforce belonging, not just attention, to turn customers into lifelong fans.
• Apply the Identity Code™ framework to move buyers from casual users to brand evangelists: Apply a proven four-step model to create community, meaning, and loyalty—without a blockbuster budget.