With the constant changing landscape of social and the rise of influencers, more executives are posting online more often and wanting a bigger presence across social media. At the same time, consumers are becoming more aware of misinformation and crave genuine human connection. 

In this session, we'll explore how brand trust and relevance today is being shaped by leaders who lead with authenticity, transparency, and meaningful engagement. You'll leave with actionable strategies for building executive influence online to enhance brand relevance and foster deeper customer trust.
 
After this session, you'll be able to: 

• Understand the specific types of social media messaging that executives can use to authentically engage with customers. 
• Learn how a thoughtful, consistent executive social media presence can position the organization as a trusted leader in its industry and establish a process to sustain its momentum.  
• Apply practical tips and best practices to build an impactful social media presence for executives.