Explore how the gig economy and agentic AI are reshaping workforce innovation, consumer behavior, and brand growth. This session reveals key trends driving flexible work, the rise of side hustles, and the transformative impact of AI on commerce and financial services, offering actionable insights for brands navigating 2026 and beyond.
 
After this session, you’ll be able to:

• Recognize that the gig economy isn’t just a labor-market shift—it’s reshaping consumer expectations for on-demand, flexible brand experiences.
• Understand how agentic AI is poised to reshape commerce from discovery to purchase, making transparency and trust essential for AI-powered experiences and marketing strategy.
• Embrace the rise of side-hustle consumers and platform-native behaviors and explore delivering hyper-personalized offers, flexible payments and seamless brand interactions.