AI has increasingly influenced how customers find and evaluate solutions. As information discovery evolves beyond traditional search, marketing leaders must adapt their content strategies to effectively perform for three critical audiences: humans, search engines, and LLMs. 

This session will empower you to move from the Dark Ages of SEO into the Search Renaissance. You will learn the strategic guardrails and tactical optimizations needed to ensure your content remains discoverable, accurately represented, and competitive in AI Search.

After this session, you'll be able to: 

- Better understand the different systems LLMs and search engines use to consume, capture and rank your content.
- Develop a comprehensive content strategy that positions your brand as the authoritative source.
- Establish technical optimization frameworks that enhance content accessibility for LLMs.
- Balance superior user experience and search performance.