Jim Tobin is the founder and CEO of Ignite Social Media, the first social media marketing agency in the United States. With over two decades of experience in digital marketing, Jim has led social strategies for major brands including Microsoft, Samsung, and Jeep. He is also the author of two books on social media strategy and a frequent speaker on the evolving role of social in brand communications. Under his leadership, Ignite has earned recognition as a pioneer in measurable, ROI-driven social media programs. Jim is known for his practical, results-oriented approach and deep understanding of how technology and consumer behavior intersect.