Digital Summit Atlanta Agenda

Thursday, October 3, 2024
8:00 AM - 9:00 AMRegistration Opens, Networking Continental Breakfast & Exhibits  Networking    
9:00 AM - 9:15 AMEmcee Opening KickoffSharon HarrisSharon Harris, The Sharon Harris Collective  Room 1 (204 DEIJ)  
9:15 AM - 10:15 AMInsider Insights: Social Media Tips from Working Inside YouTube & Instagram for 8 YearsJon YoushaeiJon Youshaei, Former Instagram & YouTubeKeynote Room 1 (204 DEIJ)  
10:15 AM - 10:30 AM15-minute Networking Break  Networking    
10:15 AM - 10:30 AM Live Demo from illumin: Solutions for Cross Channel Consumer Journey Advertising Sarel Meirovich, illumin
Kimo Trask, illumin		Demo Demo Zone  Live Demo from illumin: Solutions for Cross Channel Consumer Journey Advertising
10:30 AM - 11:15 AMMastering SEO in a Generative AI World: Turning Google’s Secrets into ROIMichael KingMichael King, iPullRankBreakout SessionSEORoom 1 (204 DEIJ)Maven 
10:30 AM - 12:00 PMMoving on Ops: Improving Content Processes for A More Efficient Workflow [Premium Pass or VIP Pass Required]Melanie DezielMelanie Deziel, Creator KitchenMasterclassContentRoom 2 (204 BC)  
11:15 AM - 11:30 AM15-minute Networking Break  Networking    
11:30 AM - 12:15 PMYou've Got Mail: '90s Lessons for New School Marketers to Elevate Your Email and Social Media CampaignsCarlos GilCarlos Gil, GetResponseBreakout SessionSocial MediaRoom 1 (204 DEIJ)Climber, MavenYou've Got Mail: '90s Lessons for New School Marketers to Elevate Your Email and Social Media Campaigns
12:15 PM - 1:15 PMNetworking Lunch & Exhibits | Day 1  Networking    
1:15 PM - 2:00 PMData-Driven SEO and Content Strategies to Reduce Customer Acquisition CostsArron GoodinArron Goodin, AdLiftBreakout SessionSEORoom 1 (204 DEIJ)MavenData-Driven SEO and Content Strategies to Reduce Customer Acquisition Costs
1:15 PM - 2:00 PMThree Keys to Mastering B2B Email Like a Jazz MusicianCliff SealCliff Seal, SalesforceBreakout SessionEmailRoom 2 (204 BC)Climber 
2:00 PM - 2:15 PM15-minute Networking Break  Networking    
2:15 PM - 3:00 PMFour Essential Questions to Ask When Redesigning Your WebsiteKendra Bentle RaineyKendra Bentle Rainey, Edgar AllanBreakout SessionWebsiteRoom 1 (204 DEIJ)Fundamental 
2:15 PM - 3:00 PM10 Ways to Create More Content in Less TimeAriana KeilAriana Keil, Canto, IncBreakout SessionContentRoom 2 (204 BC)Fundamental / Climber10 Ways to Create More Content in Less Time
3:00 PM - 3:15 PM15-minute Networking Break  Networking    
3:15 PM - 4:00 PMMastering Digital Branding: Strategies for Online SuccessJuntae DeLaneJuntae DeLane, DIGITAL DELANEBreakout SessionBrandingRoom 1 (204 DEIJ)Maven 
3:15 PM - 4:00 PMSecrets of Successful B2B Advertising for Quality LeadsRachel WeberRachel Weber, Jackson SpaldingBreakout SessionLead GenRoom 2 (204 BC)Climber 
4:00 PM - 4:15 PM15-minute Networking Break  Networking    
4:15 PM - 5:00 PMHow to Find Your Breakthrough Use Case for GenAIArvell CraigArvell Craig, VAgentsBreakout SessionAIRoom 1 (204 DEIJ)  
4:15 PM - 5:00 PMHow To Create a Unified and Harmonized Brand Voice on Social: A Team ApproachKatie Dupre'Katie Dupre', Atlanta HawksBreakout SessionBrandingRoom 2 (204 BC)Fundamental 
5:00 PM - 6:00 PMNetworking Reception  Networking    
6:30 PM - 8:00 PMInvite-Only VIP Networking Reception (for VIP Pass Holders and Event Partners)  Networking   Invite-Only VIP Networking Reception (for VIP Pass Holders and Event Partners)
Friday, October 4, 2024
8:00 AM - 9:00 AMCheck in, Networking Continental Breakfast & Exhibits  Networking    
9:00 AM - 10:00 AMBeyond the Buzzwords of Immersive Customer Experiences: In Conversation with the Atlanta Braves VP of Marketing and InnovationGreg Mize Sharon HarrisGreg Mize, Atlanta Braves
Sharon Harris, The Sharon Harris Collective		Fireside Chat Room 1 (204 DEIJ)  
10:00 AM - 10:15 AM15-minute Networking Break  Networking    
10:00 AM - 10:15 AM Live Demo from illumin: Solutions for Cross Channel Consumer Journey Advertising Sarel Meirovich, illumin
Kimo Trask, illumin		Demo Demo Zone  Live Demo from illumin: Solutions for Cross Channel Consumer Journey Advertising
10:15 AM - 11:00 AMUnlocking Brand Growth: 3 Key Concepts from charity: waterBrady JosephsonBrady Josephson, Charity: waterBreakout SessionBrandingRoom 1 (204 DEIJ)Climber, Maven 
10:15 AM - 11:45 AMEmail Design, Automation, and Personalization: Deliver Relevant, Engaging Email Campaigns [Premium Pass or VIP Pass Required]Michael BarberMichael Barber, Grow SchoolsMasterclassEmailRoom 2 (204 BC)  
11:00 AM - 11:15 AM15-minute Networking Break  Networking    
11:15 AM - 12:00 PMBuilding Successful Nearshore Marketing Teams: Multiply Your Organization’s Output and GrowthJorge AyalaJorge Ayala, Julius Connected 2 GrowBreakout SessionMarketing OperationsRoom 1 (204 DEIJ) Building Successful Nearshore Marketing Teams: Multiply Your Organization’s Output and Growth
12:00 PM - 1:00 PMNetworking Lunch & Exhibits | Day 2  Networking    
1:00 PM - 1:45 PMMaximizing B2B Potential: Advanced Analysis Techniques for Successful Bid-to-Value StrategiesKen WilliamsKen Williams, DiveTeamBreakout SessionB2BRoom 1 (204 DEIJ)MavenMaximizing B2B Potential: Advanced Analysis Techniques for Successful Bid-to-Value Strategies
1:00 PM - 1:45 PMMaximizing CRM Efforts: Moving from a Monologue to a Dialogue with Your CustomersSpencer KollasSpencer Kollas, OracleBreakout SessionCRMRoom 2 (204 BC)Climber 
1:45 PM - 2:00 PM15-minute Networking Break  Networking    
2:00 PM - 2:45 PMEngage, Empower, Include: Create Inclusive Campaigns in an Age of Expanding IdentitiesCherise BernardCherise Bernard, InvitaeBreakout SessionInclusive MarketingRoom 1 (204 DEIJ)Climber 
2:00 PM - 2:45 PMMaking Your Contact Forms Land in an InboxAaron ReimannAaron Reimann, Clockwork WPBreakout SessionEmail / WebsiteRoom 2 (204 BC)ClimberMaking Your Contact Forms Land in an Inbox
2:45 PM - 3:00 PM15-minute Networking Break  Networking    
3:00 PM - 3:45 PMCrack the Code: Learn the Essential Productivity and Content Hacks for Social Media Success from Industry Experts Jennifer WatsonJennifer Watson, ModMedBreakout SessionSocial MediaRoom 1 (204 DEIJ)Maven 
3:00 PM - 3:45 PMBuilding a Metadata Strategy for Searchable and Meaningful Content: Best Practices from Red Hat’s Process Anna McHughAnna McHugh, Red HatBreakout SessionContentRoom 2 (204 BC)Climber