We're kicking off Day 2 with a fun, informative Fireside Chat that'll help you turn the marketing buzzwords you hear all too often - from the Metaverse to AI and so on - into strategic ideas and approaches that drive future customer engagement.
 
During this conversation, you'll gain first-hand knowledge into how the Atlanta Braves, the first MLB team to enter the Metaverse with the Digital Truist Park, approach the experimentation and application of immersive technology to push creative boundaries and build new ways to connect with fans - and most importantly, how that mindset can be adapted by other companies.  
 
You'll leave with insight and inspiration on what the outlook of immersive customer experiences looks like (beyond the hype!) and using the innovative tools at your disposal to deliver memorable customer-centric experiences.