With digital marketing spends soaring along with the ever-increasing cost per customer acquisition, there’s now a bigger need than ever to reduce costs per acquisition. On average, a brand can reduce their acquisition costs by 55% if they drive significant traffic and transactions via organic search and great content marketing.

This session will explain tactics that you can focus on to implement a robust, data-driven content and SEO strategy that drives ROI.

Actionable tactics you can apply after this session:

- Reduce your overall customer acquisition costs with a data-driven SEO and content strategy.

- Synergize your efforts between SEO and Paid Search.

- Leverage consumer behavior to model your content marketing strategy and make data-based decisions.