Website redesigns are a big commitment, no matter the size of your organization.

They take time, resources, money, and brain power. They're also often (necessarily) once-in-a-decade experiences, so working efficiently (and being strategic and smart) is pivotal to the project's success.

After more than a decade redesigning, rewriting, and rebuilding websites for entities as small as a few employees and as large as global corporations of tens of thousands, I've found that there are four essential, big-fat-hairy-deal questions your team must ask before starting a digital experience project. We’ll answer all of them, their implications, what comes next, and how to begin the redesign process.

Actionable tactics you can apply after this session:

- Get strategic answers to the following questions: What is this website for? Who is this website for? Why are we doing this at all? How will the sneakiest, hardest parts of this be accomplished?

- Discover how to use those answers to shape your project, determine where to expend energy, and look for efficiencies

- Improve internal communication and take the necessary actions to start the redesign process off right