"In a world...where your users are flailing around trying to find what they need, nerdy heroes and heroines are hard at work building logical ecosystems of content. Their weapon? Metadata strategy.”

Folks who engage with your content deserve care and respect — and metadata strategy makes relevant content findable and meaningful to your audience.

Actionable tactics you can apply after this session:

- Conduct a content audit without spending the rest of your life in a spreadsheet.

- Build a tagging structure that puts your users and their challenges first — while also making your CMS a strategic asset that’s easy to use.

- Bring your analytics to life by blending it with metadata that reflects the purpose of your content.

- Distribute meaningful metadata with projects like APIs for centralized taxonomy management and generative AI for classifying content, governed via collaborative, cross-department teams.