Digital Summit Portland Agenda

Wednesday, December 11, 2024
8:00 AM - 9:00 AMNetworkingPlaza Level Foyer Registration Opens, Networking Breakfast & Exhibits    
9:00 AM - 9:15 AMOpening RemarksPavilion Ballroom Emcee Opening KickoffMichael AlbaneseMichael Albanese, Borough House Creative  
9:15 AM - 10:15 AMKeynotePavilion BallroomAICreating Artful Consumer Interactions in Today’s AI WorldDavid ShingDavid Shing, Shingy  
10:15 AM - 10:30 AMNetworkingPlaza Level Foyer 15-Minute Networking Break    
10:30 AM - 11:15 AMBreakout SessionAtrium BallroomAIAI Governance in Marketing: Architecting Trust and InnovationJanet Lee JohnsonJanet Lee Johnson, AI Governance Group Fundamental / Climber
10:30 AM - 12:00 PMMasterclassPavilion BallroomEmailEmail Context, Authentication, and Deliverability: Ensure Emails Reach the Inbox [Premium Pass or VIP Pass Required]Michael BarberMichael Barber, Grow Schools  
11:15 AM - 11:30 AMNetworkingPlaza Level Foyer 15-Minute Networking Break    
11:30 AM - 12:15 PMBreakout SessionAtrium BallroomLead GenHow to Turn Marketing Generated Leads into Real OpportunitiesStephanie RistowStephanie Ristow, Ristow Marketing Climber
12:15 PM - 1:15 PMNetworkingPlaza Level Foyer Networking Lunch & Exhibits | Day 1    
1:15 PM - 2:00 PMBreakout SessionAtrium BallroomAIHow to Find Your Breakthrough Use Case for GenAIArvell CraigArvell Craig, VAgents  
1:15 PM - 2:45 PMMasterclassPavilion BallroomEmailEmail Design, Automation, and Personalization: Deliver Relevant, Engaging Email Campaigns [Premium Pass or VIP Pass Required]Michael BarberMichael Barber, Grow Schools  
2:00 PM - 2:15 PMNetworkingPlaza Level Foyer 15-Minute Networking Break    
2:15 PM - 3:00 PMBreakout SessionAtrium BallroomContent / OnmichannelContent First Omnichannel PlanningPatty Radford HendersonPatty Radford Henderson, ANNUM Climber
2:45 PM - 3:15 PMNetworkingPlaza Level Foyer 30-Minute Masterclass Networking Break    
3:00 PM - 3:15 PMNetworkingPlaza Level Foyer 15-Minute Networking Break    
3:15 PM - 4:00 PMBreakout SessionAtrium BallroomData & Analytics / AIUnlocking Paid Media Potential: Machine Learning Tactics for Precise Decision MakingKris IrizawaKris Irizawa, eBoost Consulting  
3:15 PM - 4:00 PMBreakout SessionPavilion BallroomMarketing OperationsLead with Confidence: Navigate (Constant) Change and AI DisruptionPamela MuldoonPamela Muldoon, Operation Content Climber
4:00 PM - 4:15 PMNetworkingPlaza Level Foyer 15-Minute Networking Break    
4:15 PM - 5:00 PMBreakout SessionAtrium BallroomContent / AIFrom Prompt to Performance: Create AI-Powered Content that Outperforms Human ContentTroy O'BryanTroy O'Bryan, Blackbaud Fundamental
4:15 PM - 5:00 PMBreakout SessionPavilion BallroomHumor / Brand Voice / Social MediaHumor as a Strategy: Using Brand Voice to Drive Audience EngagementMichael AlbaneseMichael Albanese, Borough House Creative Fundamental
5:00 PM - 6:00 PMNetworkingPlaza Level Foyer Networking Reception & Exhibits    
6:30 PM - 8:00 PMNetworkingOff-Site VIP Reception    
Thursday, December 12, 2024
8:00 AM - 9:00 AMNetworkingPlaza Level Foyer Check in, Networking Breakfast & Exhibits    
9:00 AM - 9:45 AMBreakout SessionAtrium BallroomInfluencerMastering Influencer Marketing in 2025Naira PerezNaira Perez, Portland Trailblazers Fundamental
9:00 AM - 9:45 AMBreakout SessionPavilion BallroomAI / Personalization / Customer Experience / ContentUse Generative AI to Supercharge Your Personalization Efforts, Increase Engagement, and Drive More ConversionsRebecca NguyenRebecca Nguyen, Indeed Fundamental
9:45 AM - 10:00 AMNetworkingPlaza Level Foyer 15-Minute Networking Break    
10:00 AM - 11:30 AMMasterclassAtrium BallroomVideoUsing YouTube to Build a Scalable Content Strategy [Premium Pass or VIP Pass Required]Desiree MartinezDesiree Martinez, Kast Agency  
10:00 AM - 10:45 AMBreakout SessionPavilion BallroomAccessibility / AIWeb Accessibility: New Compliance Requirements and Using AI to Meet ThemBet HannonBet Hannon, AccessiCart (Sponsored by Bluehost) Fundamental
10:45 AM - 11:00 AMNetworkingPlaza Level Foyer 15-Minute Networking Break    
11:00 AM - 11:45 AMBreakout SessionPavilion BallroomEmailThe Proof is in the Tests: Crafting Your Email Marketing Learning AgendaRandy GreeneRandy Greene, Barkley Climber
12:00 PM - 1:00 PMNetworkingPlaza Level Foyer Networking Lunch & Exhibits | Day 2    
1:00 PM - 2:30 PMMasterclassAtrium BallroomVideoFrom Video to Conversion: Integrating Video Across Your Marketing Funnel [Premium Pass or VIP Pass Required]Desiree MartinezDesiree Martinez, Kast Agency  
1:00 PM - 1:45 PMBreakout SessionPavilion BallroomSEOHow to Leverage Thought Leadership Strategies to Boost Google RankingsKent LewisKent Lewis, Forix Maven
1:45 PM - 2:00 PMNetworkingPlaza Level Foyer 15-Minute Networking Break    
2:00 PM - 2:45 PMBreakout SessionPavilion BallroomAI / Brand AffinityAI-finity: Turning Customers Into Your Hype SquadLauren TeagueLauren Teague, Fan Wagn  
2:30 PM - 3:00 PMNetworkingPlaza Level Foyer 30-Minute Masterclass Networking Break    
2:45 PM - 3:00 PMNetworkingPlaza Level Foyer 15-Minute Networking Break    
3:00 PM - 4:00 PMKeynotePavilion Ballroom Mythbusting the Internet: A Data-Visualized Journey into the Underbelly of Evolving Web Use and How You Can AdaptRand FishkinRand Fishkin, SparkToro