Digital Summit Portland Agenda

Wednesday, December 11, 2024
8:00 AM - 9:00 AMNetworking  Registration Opens, Networking Breakfast & Exhibits   
9:00 AM - 9:15 AMOpening Remarks  Emcee Opening Kickoff   
9:15 AM - 10:15 AMKeynote  Mythbusting the Internet: A Data-Visualized Journey into the Underbelly of Evolving Web Use and How You Can AdaptRand FishkinRand Fishkin, SparkToro 
10:15 AM - 10:30 AMNetworking  15-Minute Networking Break   
10:30 AM - 11:15 AMBreakout Session AIAI Governance in Marketing: Architecting Trust and InnovationJanet Lee JohnsonJanet Lee Johnson, AI Governance Group 
10:30 AM - 12:00 PMMasterclass EmailEmail Context, Authentication, and Deliverability: Ensure Emails Reach the InboxMichael BarberMichael Barber, Grow Schools 
11:15 AM - 11:30 AMNetworking  15-Minute Networking Break   
11:30 AM - 12:15 PMBreakout Session  Session Information Coming Soon! Naira PerezNaira Perez, Portland Trailblazers 
12:15 PM - 1:15 PMNetworking  Networking Lunch & Exhibits | Day 1   
1:15 PM - 2:00 PMBreakout Session YouTube / AIHow to Leverage AI to Fuel YouTube Growth: Scrappy Yet EffectiveBrandon SmithwrickBrandon Smithwrick, Kickstarter 
1:15 PM - 2:45 PMMasterclass EmailEmail Design, Automation, and Personalization: Deliver Relevant, Engaging Email CampaignsMichael BarberMichael Barber, Grow Schools 
2:00 PM - 2:15 PMNetworking  15-Minute Networking Break   
2:15 PM - 3:00 PMBreakout Session ContentContent First Omnichannel Planning: Advance the Customer Journey to Drive More RevenuePatty Radford HendersonPatty Radford Henderson, ANNUM 
2:45 PM - 3:15 PMNetworking  30-Minute Networking Break   
3:00 PM - 3:15 PMNetworking  15-Minute Networking Break   
3:15 PM - 4:00 PMBreakout Session AIElevate Your Audience Segmentation, Creative, and Campaign Performance Efforts: Machine Learning Tactics that Drive Precise Data-Driven Decision Making   
3:15 PM - 4:00 PMBreakout Session Lead GenHow to Turn Marketing Generated Leads into Real OpportunitiesStephanie RistowStephanie Ristow, Ristow Marketing 
4:00 PM - 4:15 PMNetworking  15-Minute Networking Break   
4:15 PM - 5:00 PMBreakout Session LeadershipEQ in Action: Strategies for Building Emotional IntelligenceChristine Den HerderChristine Den Herder, Amazon 
4:15 PM - 5:00 PMBreakout Session  Session Information Coming Soon! Meredith HowardMeredith Howard, Deloitte 
5:00 PM - 6:00 PMNetworking  Networking Reception & Exhibits   
6:30 PM - 8:00 PMNetworking  VIP Reception   
Thursday, December 12, 2024
8:00 AM - 9:00 AMNetworking  Check in, Networking Breakfast & Exhibits   
9:00 AM - 10:00 AMKeynote  Day 2 Opening Keynote   
10:00 AM - 10:15 AMNetworking  15-Minute Networking Break   
10:15 AM - 11:00 AMBreakout Session AI / Personalization / Customer Experience / ContentUse Generative AI to Supercharge Your Personalization Efforts, Increase Engagement, and Drive More ConversionsRebecca NguyenRebecca Nguyen, Indeed 
10:15 AM - 11:45 AMMasterclass  Session Information Coming Soon!Desiree MartinezDesiree Martinez, All-In-One Social Media 
11:00 AM - 11:15 AMNetworking  15-Minute Networking Break   
11:15 AM - 12:00 PMBreakout Session Accessibility / AIWeb Accessibility: New Compliance Requirements and Using AI to Meet ThemBet HannonBet Hannon, AccessiCart 
12:30 PM - 1:30 PMNetworking  Networking Lunch & Exhibits | Day 2   
1:00 PM - 2:30 PMMasterclass  Session Information Coming Soon!Desiree MartinezDesiree Martinez, All-In-One Social Media 
1:00 PM - 1:45 PMBreakout Session Content / AISession Information Coming Soon! Troy O'BryanTroy O'Bryan, HP 
1:45 PM - 2:00 PMNetworking  15-Minute Networking Break   
2:00 PM - 2:45 PMBreakout Session Marketing OperationsLead with Confidence: Navigate (Constant) Change and AI DisruptionPamela MuldoonPamela Muldoon, Operation Content 
2:30 PM - 3:00 PMNetworking  30-Minute Networking Break   
2:45 PM - 3:00 PMNetworking  15-Minute Networking Break   
3:00 PM - 3:45 PMBreakout Session Influencers / AISession Information Coming Soon!Ashley ZeckmanAshley Zeckman, Onalytica 
3:00 PM - 3:45 PMBreakout Session AISession Information Coming Soon!Court WakefieldCourt Wakefield, Children's Health