Come learn how to navigate the intricate landscape of AI-driven marketing with a robust governance framework. This session, led by an AI governance and marketing pro, reveals how to leverage AI's potential while safeguarding your organization, intellectual property, and brand integrity.

We'll explore practical strategies for implementing AI governance that not only mitigates risks but also drives innovation and customer trust. You’ll be able to turn regulatory challenges into competitive advantages and create a future-proof marketing strategy in an AI-dominated world.

Actionable tactics you can apply after this session:

• Design and implement an AI governance framework tailored for marketing operations, ensuring ethical use, regulatory compliance, and brand safety.
• Develop a comprehensive AI risk assessment process for marketing initiatives, identifying potential pitfalls and opportunities unique to your organization.
• Create an AI transparency roadmap that enhances customer trust and positions your brand as a responsible AI adopter in the marketing sphere.