As we move into an era of AI-driven insights, email marketing is an increasingly valuable platform for testing and confirming hypotheses, but it's easy to fall into testing traps. 

Sometimes a test yields great insight, but then we forget to use what we learned. Sometimes we have a really interesting test idea, but don't know how it will apply to the broader program. Or sometimes we have every intention to conduct testing but aren't able to get it into our workflow. 

This session gives you tools to create a learning agenda that takes you from brainstorming test 
ideas all the way to curating a learning library of results. Actionable tactics you can apply after this session:

-    Access a comprehensive template to strategically plan and document your own testing and learning agenda, to ensure you capture insights along the way.
-    Gain a solid understanding of key testing terminology and methodologies specific to email marketing, empowering you to make informed decisions and effectively communicate your strategies.
-    Discover practical tips and best practices for seamlessly integrating your newfound knowledge into your testing plan, maximizing your learning outcomes and driving continuous improvement.