In this session, you’ll learn how Large Language Models (LLMs) — a type of Generative AI — can help create a hyper-personalized customer experience that connects, engages, and converts.

With a focus on AI fundamentals and practical tips, you’ll gain new understanding of how LLMs can improve the customer experience, automate content creation, and move your personalization efforts beyond segmentation to an experience that is uniquely optimized for each and every customer.  

Actionable tactics you can apply after this session:     

• Increase conversions up to 20% using Generative AI-generated content.
• Determine who to work with inside your organization to ensure the highest quality content and most effective user experience using LLMs.
• Work with LLMs safely and ethically while protecting your brand.