What’s the ultimate marketing edge for 2025? It’s not just clever campaigns or cutting-edge tech—it’s creating affinity. Becoming a beloved brand requires sparking emotional connections and inspiring fans who stick around and spread the word.

In this session, Lauren Teague will share how marketers and communicators are blending AI’s efficiency with the timeless power of human connection to spark word-of-mouth magic.

Actionable tactics you can apply after this session:

• How to make AI a practical tool for building meaningful relationships with your audience.
• Ways to leverage your data to craft personalized, memorable experiences that naturally inspire loyalty and advocacy.
• The “Brand to Fan” framework for turning audiences into passionate fans who share, engage, and fuel your growth—complete with real-world examples of how brands are transforming followers into communities.

Get your 2025 roadmap for turning AI-powered insights into word-of-mouth magic. Let’s create fans who can’t stop talking about you.