Name
How to Turn Marketing Generated Leads into Real Opportunities
Date & Time
Wednesday, December 11, 2024, 11:30 AM - 12:15 PM
Speakers
Description
In this session we’ll talk about the most challenging (and internally tumultuous) phase of a prospect lifecycle for a marketer: turning marketing qualified leads into valid sales opportunities.
Actionable tactics you can apply after this session:
- Develop a program set that accurately identifies sales-ready leads
- Operationalize processes that transition leads to sales at the right time
- Measure your programs to optimize for success (and identify leaky spots in the funnel)
Location Name
Atrium Ballroom
Session Type
Breakout Session
Session Topic
Lead Gen