Learn how to harness the full potential of generative AI to create marketing content that captivates audiences and surpasses the performance of traditional, human-created content.

In this session, Troy will guide you through a practical framework for training AI tools, crafting effective prompts, and implementing metrics to showcase the superiority of AI-powered content. Walk away with actionable strategies to prove AI’s value and elevate your marketing efforts.

Actionable tactics you can apply after this session:
- Discover the 4 essential training inputs to make your AI content outperform human-created content.
- Craft prompts that unlock AI creativity and drive audience engagement.
- Learn how to measure success and prove the superiority of AI-generated content
- Gain strategies to build a persuasive case for greater AI investment in your organization