Digital Summit Los Angeles Agenda

Thursday, November 14, 2024
9:00 AM - 9:15 AMOpening Remarks  Emcee Opening Kickoff     
9:15 AM - 10:15 AMKeynote  Opening KeynoteKirstin BensonKirstin Benson, Getty Images   
10:15 AM - 10:30 AMNetworking  15-minute Networking Break     
10:30 AM - 12:00 PMMasterclassRoom 1AIMasterclass SessionMindy WeinsteinMindy Weinstein, Market MindShift   
10:30 AM - 11:15 AMBreakout SessionRoom 2AIImpactful Omnichannel Strategies in an AI-Driven WorldBob TripathiBob Tripathi, Digital Sparx Marketing   
11:15 AM - 11:30 AMNetworkingRoom 2 15-minute Passing Break     
11:30 AM - 12:15 PMBreakout SessionRoom 2AIMastering SEO in a Generative AI World: Turning Google’s Secrets into ROIMichael KingMichael King, iPullRankMaven  
12:15 PM - 1:15 PMNetworking  Networking Lunch & Exhibits     
1:15 PM - 2:45 PMMasterclassRoom 1AIMasterclass SessionMindy WeinsteinMindy Weinstein, Market MindShift   
1:15 PM - 2:00 PMBreakout SessionRoom 2AIThe Evolving Role of the Human Marketer in the Age of AI: Five Essential Skills for Staying RelevantCrystal Marie McDanielsCrystal Marie McDaniels, Duke Energy Corporation   
2:00 PM - 2:15 PMNetworking  15-minute Passing Break     
2:15 PM - 3:00 PMBreakout SessionRoom 2AIYou've Got Mail: '90s Lessons for New School Marketers to Elevate Your Email and Social Media CampaignsCarlos GilCarlos Gil, GetResponseClimber, MavenYou've Got Mail: '90s Lessons for New School Marketers to Elevate Your Email and Social Media Campaigns 
2:45 PM - 3:15 PMNetworking  30-minute Master Class Break     
3:00 PM - 3:15 PM   15-minute Passing Break     
3:15 PM - 4:00 PMPanel DiscussionRoom 1AIDriving AI Marketing Innovation: A Panel Discussion with NVIDIANoah KravitzNoah Kravitz, NVIDIA AI Podcast   
3:15 PM - 4:00 PMBreakout SessionRoom 2AIWeb Accessibility: New Compliance Requirements and Using AI to Meet ThemBet HannonBet Hannon, AccessiCart Web Accessibility: New Compliance Requirements and Using AI to Meet Them 
4:00 PM - 4:15 PMNetworking  15-minute Passing Break     
4:15 PM - 5:00 PMBreakout SessionRoom 1AIMastering AI-Driven Insights: A Strategic Guide to Data-Driven CampaignsNicole RamirezNicole Ramirez, NR Digital Consulting   
4:15 PM - 5:00 PMBreakout SessionRoom 2AIProducing Video Content in the Age of AI Michael HoffmanMichael Hoffman, Gather VoicesClimber  
5:00 PM - 6:00 PMNetworking  Networking Reception & Exhibits     
6:30 PM - 8:30 PMNetworking  Offsite VIP Reception (for VIP Pass holders or by invitation only)     
Friday, November 15, 2024
9:00 AM - 10:00 AMKeynote  Keynote Session     
10:00 AM - 10:15 AMNetworking  15-minute Passing Break     
10:15 AM - 11:45 AMMasterclassRoom 1ContentMasterclass SessionAmanda NatividadAmanda Natividad, SparkToro   
10:15 AM - 11:00 AMBreakout SessionRoom 2AIHuman at the Helm: A Responsible Approach to Generative AISara TangdallSara Tangdall, Salesforce   
11:00 AM - 11:15 AMNetworking  15-minute Passing Break     
11:15 AM - 12:00 PMBreakout SessionRoom 2AIElevate Your Audience Segmentation, Creative, and Campaign Performance Efforts: Machine Learning Tactics that Drive Precise Data-Driven Decision MakingKris IrizawaKris Irizawa, eBoost Elevate Your Audience Segmentation, Creative, and Campaign Performance Efforts: Machine Learning Tactics that Drive Precise Data-Driven Decision Making 
12:00 PM - 1:00 PMNetworking  Networking Lunch & Exhibits     
1:00 PM - 2:30 PMMasterclassRoom 1ContentMasterclass SessionAmanda NatividadAmanda Natividad, SparkToro   
1:00 PM - 1:45 PMBreakout SessionRoom 2AICase Study: How OLLY Maximized AI to Drive Brand Growth Jennifer PetersJennifer Peters, Olly   
1:45 PM - 2:00 PMNetworking  15-minute Passing Break     
2:00 PM - 2:45 PMBreakout SessionRoom 2AIBreakout SessionTobe MatthiasTobe Matthias, Google   
2:30 PM - 3:00 PMNetworking  30-minute Master Class Break     
2:45 PM - 3:00 PMNetworking  15-minute Passing Break     
3:00 PM - 3:45 PMBreakout SessionRoom 1AIBreakout Session   Breakout Session 
3:00 PM - 3:45 PMBreakout SessionRoom 2AIBreakout SessionPaige McCrenskyPaige McCrensky, Malka