Digital Summit Los Angeles Agenda

Thursday, November 14, 2024
8:00 AM - 9:00 AMNetworking  Registration Opens | Networking Continental Breakfast & Exhibits     
9:00 AM - 9:15 AMOpening RemarksGold 2 & 3 Emcee Opening KickoffSharon HarrisSharon Harris, The Sharon Harris Collective   
9:15 AM - 10:15 AMKeynoteGold 2 & 3Content / AIHarnessing AI for Visual Storytelling: Balancing Authenticity and Creativity to Engage AudiencesKirstin BensonKirstin Benson, Getty Images   
10:15 AM - 10:30 AMNetworkingGold Foyer 15-minute Networking Break     
10:30 AM - 11:15 AMBreakout SessionGold 2 & 3Storytelling / Generational MarketingCapture Consumer Attention Across Generations with Authentic, Purpose-Driven Storytelling Paige McCrenskyPaige McCrensky, The Storytelling Catalyst GroupClimber, Maven  
10:30 AM - 12:00 PMMasterclassGold 4SEOEssential SEO Strategies to Keep Your Business Ahead [Premium Pass or VIP Pass Required]Mindy WeinsteinMindy Weinstein, Market MindShift   
11:15 AM - 11:30 AMNetworkingGold Foyer 15-minute Networking Break     
11:30 AM - 12:15 PMBreakout SessionGold 2 & 3Marketing OperationsMarketing Gone Wrong: Are You Guilty?Andrew WalkinshawAndrew Walkinshaw, AdtaxiClimber, Maven  
12:15 PM - 1:15 PMNetworkingGold Foyer Networking Lunch & Exhibits     
1:15 PM - 2:00 PMBreakout SessionGold 2 & 3Professional development / AIThe Evolving Role of the Human Marketer in the Age of AI: Five Essential Skills for Staying RelevantCrystal Marie McDanielsCrystal Marie McDaniels, Duke Energy CorporationClimber  
1:15 PM - 2:45 PMMasterclassGold 4SEO / ContentDeveloping A Content Strategy that Delivers Results in Today’s Search Landscape [Premium Pass or VIP Pass Required]Mindy WeinsteinMindy Weinstein, Market MindShift   
2:00 PM - 2:15 PMNetworkingGold Foyer 15-minute Networking Break     
2:15 PM - 3:00 PMBreakout SessionGold 2 & 3Data & Analytics / AIMastering AI-Driven Insights: A Strategic Guide to Data-Driven CampaignsNicole RamirezNicole Ramirez, Unlock HealthClimber  
2:45 PM - 3:15 PMNetworkingGold Foyer 30-minute Masterclass Networking Break     
3:00 PM - 3:15 PMNetworkingGold Foyer 15-minute Networking Break     
3:15 PM - 4:00 PMBreakout SessionGold 2 & 3SEO / AIMastering SEO in a Generative AI World: Turning Google’s Secrets into ROIMichael KingMichael King, iPullRankMaven  
3:15 PM - 4:00 PMBreakout SessionGold 4Data & Analytics / AIMachine Learning Tactics that Drive Precise Data-Driven Decision MakingKris IrizawaKris Irizawa, eBoostClimber  
4:00 PM - 4:15 PMNetworkingGold Foyer 15-minute Networking Break     
4:15 PM - 5:00 PMBreakout SessionGold 2 & 3Social Media / Data AnalyticsUnlocking Fan Engagement: How the NFL Maximizes Social Media through Data and Creator ActivationKylie Callura Scott KoppenhaverKylie Callura, National Football League (NFL)
Scott Koppenhaver, National Football League (NFL)		Fundamental  
4:15 PM - 5:00 PMBreakout SessionGold 4Video / AIProducing Video Content in the Age of AI Michael HoffmanMichael Hoffman, Gather VoicesClimber  
5:00 PM - 6:00 PMNetworkingGold Foyer Networking Reception & Exhibits     
6:30 PM - 8:30 PMNetworkingOffsite Invite-Only VIP Networking Reception (for VIP Pass Holders and Event Partners)     
Friday, November 15, 2024
8:00 AM - 9:00 AMNetworking  Check In | Networking Continental Breakfast & Exhibits     
9:00 AM - 9:35 AMKeynoteGold 2 & 3Personal DevelopmentWhat I Wish I’d Known: Essential Truths for a Resilient Marketing CareerMichael BarberMichael Barber, Grow Schools   
9:35 AM - 10:00 AMKeynoteGold 2 & 3Professional DevelopmentLeadership Insights for Marketing Career Success: In Conversation with Lulus' SVP of MarketingMichael Barber Patrick BuchananMichael Barber, Grow Schools
Patrick Buchanan, Lulus		   
10:00 AM - 10:15 AMNetworkingGold Foyer 15-minute Networking Break     
10:15 AM - 11:00 AMBreakout SessionGold 2 & 3Ethics / AIHuman at the Helm: A Responsible Approach to Generative AISara TangdallSara Tangdall, Salesforce   
10:15 AM - 11:45 AMMasterclassGold 4ContentValue Is Objective: How to Create Content People Actually Want [Premium Pass or VIP Pass Required]Amanda NatividadAmanda Natividad, SparkToro   
11:00 AM - 11:15 AMNetworkingGold Foyer 15-minute Networking Break     
11:15 AM - 12:00 PMBreakout SessionGold 2 & 3Email / Social / AIYou've Got Mail: '90s Lessons for New School Marketers to Elevate Your Email and Social Media CampaignsCarlos GilCarlos Gil, GetResponseClimber, Maven  
12:00 PM - 1:00 PMNetworkingGold Foyer Networking Lunch & Exhibits     
1:00 PM - 1:45 PMBreakout SessionGold 2 & 3AIPilots to Progress: Building a Scalable Generative AI StrategyLisa GatelyLisa Gately, Forrester   
1:00 PM - 2:30 PMMasterclassGold 4Content / Social MediaStop Screaming into the Void: How to Get People to Amplify Your Content [Premium Pass or VIP Pass Required]Amanda NatividadAmanda Natividad, SparkToro   
1:45 PM - 2:00 PMNetworkingGold Foyer 15-minute Networking Break     
2:00 PM - 2:45 PMBreakout SessionGold 2 & 3Accessibility / AIWeb Accessibility: New Compliance Requirements and Using AI to Meet ThemBet HannonBet Hannon, AccessiCartFundamental  
2:30 PM - 3:00 PMNetworkingGold Foyer 30-minute Masterclass Networking Break     
2:45 PM - 3:00 PMNetworkingGold Foyer 15-minute Networking Break     
3:00 PM - 3:45 PMFireside ChatGold 2 & 3Influencers / Brand VoiceBuilding Authentic Influencer Partnerships that Align with Your Brand Voice: Insights from Playboy’s VP of Creator & SocialAmanda Solomon Nycole HamptonAmanda Solomon, Playboy
Nycole Hampton, Consultant and Speaker		   
3:00 PM - 3:45 PMPanel DiscussionGold 4Content / AIHuman-AI Collaboration in Content Creation: A Panel Discussion with Noah Kravitz, Host of NVIDIA's AI PodcastNoah Kravitz Lisa Gately Alexandra RynneNoah Kravitz, NVIDIA AI Podcast
Lisa Gately, Forrester
Alexandra Rynne, LinkedIn