During this session, we’ll dive into the responsible AI best practices related to Generative AI within the marketing landscape.

Through learning how to identity common patterns of risk when you use generative AI and applying simple tips to mitigate those risks, you’ll be able to harness the power of this technology in your work, while keeping responsibility front of mind.

Actionable tactics you can apply after this session

- Address the ethical and societal implications of AI technology within marketing and apply AI governance tips to responsibly use generative AI
- Integrate Human and at the Helm best practices into your work processes to build trust and strengthen the human-AI relationship