Name
Unlocking Fan Engagement: How the NFL Maximizes Social Media through Data and Creator Activation
Date & Time
Thursday, November 14, 2024, 4:15 PM - 5:00 PM
Kylie Callura Scott Koppenhaver
Description

Join the NFL’s social media team for an in-depth case study presentation that explores how the NFL harnesses data analytics and innovative content creator activations to drive fan engagement across platforms. We’ll delve into specific case studies from Super Bowl LVIII, showcasing how targeted messaging and creative collaborations with content creators have not only enhanced fan interactions but also deepened brand loyalty.
 
Attendees will gain valuable takeaways on best practices for utilizing data-driven insights, optimizing content strategies, and fostering impactful creator partnerships.
 
Actionable tactics you can apply after this session:
- Improve your content strategy + performance through analytics
- Integrate creators into your social strategy and implement the best way to program that content
- Maximize engagement and target key demos at large scale events

Location Name
Gold 2 & 3
Session Type
Breakout Session
Session Topic
Social Media / Data Analytics