In this session, you'll explore how artificial intelligence (AI) can transform your marketing data into powerful, actionable insights.

We’ll cover practical strategies for integrating AI into your campaigns, from data collection and predictive analytics to personalization and automation. You’ll gain insights into the latest tools and best practices and learn from real-world examples of companies successfully leveraging AI to drive marketing success.

Actionable tactics you can apply after this session:

- Centralize and Integrate Data: Learn how to aggregate your data from various sources using customer data platforms (CDPs) and connect with AI tools for deeper insights and advanced segmentation.

- Apply Predictive Analytics: Discover how to use predictive modeling to forecast customer behavior and trends and refine your strategies based on historical data.

- Personalize and Automate Campaigns: Implement AI-driven personalization and automation tools to enhance engagement and efficiency and continuously optimize your marketing efforts based on real-time data.