Patrick Buchanan is a seasoned marketing leader passionate about building connections and telling stories that inspire. Growing up in a small town in Kentucky, he understands firsthand how meaningful representation can make a difference. With over 15 years of experience, Patrick has led marketing at top brands like K-Swiss, Universal Music Group, and Good American—the first fully inclusive fashion brand.

A disruptive force in the industry, Patrick has partnered with some of the world’s largest retailers, working with brands like Zara, Revolve, Browns, and Farfetch to introduce expanded sizing for the first time, helping to bring positive change to the fashion industry. At K-Swiss, he created a groundbreaking collaboration with Gary Vaynerchuk, launching the first signature sneaker for an entrepreneur—a project that celebrated a new era of accessible entrepreneurship.

Recognized as one of Brand Innovator’s “Top 40 Marketers” and a member of Nice Kicks’ “Future 50,” Patrick is celebrated for his innovative approach to inclusive, impactful marketing. Now, as SVP of Marketing at Lulus, he is dedicated to helping Lulus—the leading destination for women’s dresses—empower women to look and feel their best through campaigns that resonate and foster genuine connections.