Name
Harnessing AI for Visual Storytelling: Balancing Authenticity and Creativity to Engage Audiences
Date & Time
Thursday, November 14, 2024, 9:15 AM - 10:15 AM
Speakers
Description
| With generative AI’s rapid advancements happening every day, there’s a lot that brands and businesses must keep in mind when it comes to leveraging this content in their marketing and advertising efforts. A big part of this is knowing your audience and intent while keeping in mind that AI is a tool and not a replacement for human creativity. Authenticity plays a huge role in not only being transparent with your audience about using AI-generated visuals in your campaigns, but also how the content is presented in your storytelling. While authenticity can have different meanings, creating a future where authenticity and creativity exist on the same spectrum as AI is what’s key to establishing trust and engaging audiences on a deeper level. Join Getty Images’ Vice President of Global Entertainment, Kirstin Benson, to learn how you can remain authentic and creative in your storytelling while tapping AI’s powerful potential; gain insight into emerging visual trends that help capture attention; and navigate ethical concerns and considerations when engaging with generative AI in your marketing efforts. Actionable tactics you can implement after this session: • Apply key considerations for utilizing AI-generated content in campaigns — keeping your audience, intent and authenticity in focus. • Understand and leverage the appropriate various use cases for tapping into AI-generated content instead of traditional photography — boosting efficiency, while empowering creativity to new and different places. • Safeguard your brand against potential intellectual property (IP) and legal risks when leveraging generative AI tools — understanding the nature of these tools and the data they were trained on. • Confidently integrate AI-generated visuals with real-world content — ensuring there is legal protection on your outputs to generate visuals without worry. |
Location Name
Gold 2 & 3
Session Type
Keynote
Session Topic
Content / AI