Digital Summit Denver Agenda

Monday, June 10, 2024

8:00 AM
8:00 AMRegistration Opens | Networking & Exhibits       
8:00 AM - 9:00 AMNetworking Breakfast | Hosted by Ansira in Four Seasons Prefunction  Networking   Networking Breakfast | Hosted by Ansira in Four Seasons Prefunction
9:00 AM
9:00 AM - 9:15 AMEmcee Opening KickoffMerit KahnMerit Kahn, Conference Emcee, Denver based Producer, and ComedianOpening Remarks    
9:15 AM
9:15 AM - 10:15 AMCreating Artful Consumer Interactions in Today’s AI WorldDavid ShingDavid Shing, ShingyKeynote    
10:30 AM
10:30 AM - 12:00 PMStop Telling Stories! Create Brand Conversations That Actually Convert with The Brand TrifectaKate DiLeoKate DiLeo, The Brand Trifecta®MasterclassBrandingRoom 1  
10:30 AM - 11:15 AMPut a Stop to Writer’s Block: What to Consider Before Using AI for Email Subject LinesCarrie IngramCarrie Ingram, AnsiraBreakout SessionEmailRoom 2ClimberPut a Stop to Writer’s Block: What to Consider Before Using AI for Email Subject Lines
10:30 AM - 11:15 AMCreate Engaging Short-form Video Content (No Trending Audio Required)Natasha PierreNatasha Pierre, Shine with NatashaBreakout SessionVideoRoom 3Climber 
11:15 AM
11:15 AM - 11:30 AM15-minute Passing Break   Networking    
11:30 AM
11:30 AM - 12:15 PMOptimize Your Brand Advertising Using the “CMO” ScorecardRachel AbbeRachel Abbe, LinkedInBreakout SessionData & AnalyticsRoom 2Climber 
11:30 AM - 12:15 PMReducing SERP Volatility: Harnessing Human/Robot (AI) Collaboration for Google Algorithm UpdatesMaddy OsmanMaddy Osman, The BlogsmithBreakout SessionAIRoom 3ClimberReducing SERP Volatility: Harnessing Human/Robot (AI) Collaboration for Google Algorithm Updates
12:15 PM
12:15 PM - 1:15 PMNetworking Lunch & Exhibits  Networking    
1:15 PM
1:15 PM - 2:45 PMBuild a Revenue-Generating Rolodex: Convert More Leads Through Systematic Target Audience RefinementKate DiLeoKate DiLeo, The Brand Trifecta®MasterclassBrandingRoom 1  
1:15 PM - 2:00 PMHow to Grow on Social in 2024 with Customer-Centric Storytelling and Content Maren HamiltonMaren Hamilton, The North FaceBreakout SessionStorytellingRoom 2  
1:15 PM - 2:00 PMFour Essential Questions to Ask When Redesigning Your WebsiteKendra Bentle RaineyKendra Bentle Rainey, Edgar AllanBreakout Session Room 3Fundamental 
2:00 PM
2:00 PM - 2:15 PM15-minute Passing Break  Networking    
2:15 PM
2:15 PM - 3:00 PMDitch the Flawed Metrics: A Better Way to Prove ROI with InfluencersJoanne ReiterJoanne Reiter, SOCIALFLYBreakout SessionInfluencerRoom 2Climber 
2:15 PM - 3:00 PMCreating Credible Content in an AI-powered WorldDan GilgoffDan Gilgoff, VP and Editor-in-ChiefBreakout SessionAIRoom 3Maven 
2:45 PM
2:45 PM - 3:15 PM30-minute Master Class Break  Networking    
3:00 PM
3:00 PM - 3:15 PM15-minute Passing Break  Networking    
3:15 PM
3:15 PM - 4:00 PMUnlocking the Power of Personalization: Increase Conversions by Mastering Email Segmentation and Opt-In SurveysLexi BoeseLexi Boese, The Digital OpportunistsBreakout SessionEmailRoom 1Fundamental 
3:15 PM - 4:00 PMHuman-Based Principles to Capture Your Audience’s Attention and Deliver More Creative ContentRobin WoodRobin Wood, neuemotionBreakout SessionVideoRoom 2Climber 
3:15 PM - 4:00 PMPut Google AI to Work for YouMichael BurkeMichael Burke, GoogleBreakout SessionAIRoom 3Climber 
4:00 PM
4:00 PM - 4:15 PM15-minute Passing Break  Networking    
4:15 PM
4:15 PM - 5:00 PMStop Overlooking Your Customer’s Journey and Prioritize It!Jon ChangJon Chang, theSkimmBreakout SessionCustomer JourneyRoom 1  
4:15 PM - 5:00 PMCutting through the Clutter: How to Stand Out by Fitting Into the Modern Organic Social Media FeedKelli Ottmers Brendan ReidKelli Ottmers, Southwest Airlines
Brendan Reid, Southwest Airlines		Breakout SessionSocial MediaRoom 2Fundamental 
4:15 PM - 5:00 PMUnlocking B2B SEO Success: Timely Insights from Analyzing 300 B2B WebsitesTom ShapiroTom Shapiro, Stratabeat, Inc.Breakout SessionSEORoom 3Maven 
5:00 PM
5:00 PM - 6:00 PMNetworking Reception & Exhibits  Networking   Networking Reception & Exhibits
6:30 PM
6:30 PM - 8:00 PMOffsite VIP Reception (for VIP Pass holders or by invitation only)   Networking    

Tuesday, June 11, 2024

8:00 AM
8:00 AM - 9:00 AMNetworking Breakfast | Hosted by Ansira in Four Seasons Ballroom (Sections 2-3)  Networking   Networking Breakfast | Hosted by Ansira in Four Seasons Ballroom (Sections 2-3)
9:00 AM
9:00 AM - 10:00 AMAugment Your Unique Talents Using the Magic of AI: How to Create Your Own Digital Doppelgänger(s)Andrew DavisAndrew Davis, Monumental ShiftKeynote    
10:00 AM
10:00 AM - 10:15 AM15-minute Passing Break  Networking    
10:15 AM
10:15 AM - 11:45 AMFrom Casual Fling to Long-Term Loyalty: Four Social Content Pillars for Building Authentic Relationships with Your Target AudienceValerie MorrowValerie Morrow, Dairy Farmers of AmericaMasterclassSocial MediaRoom 1  
10:15 AM - 11:00 AMDeliver Compelling Video Marketing in a Modern WorldBen SorensenBen Sorensen, Ascent DigitalBreakout SessionVideoRoom 2 Deliver Compelling Video Marketing in a Modern World
10:15 AM - 11:00 AMInstagram Marketing with IntentionQuinn TempestQuinn Tempest, Create Your Purpose LLCBreakout SessionSocial MediaRoom 3  
11:00 AM
11:00 AM - 11:15 AM15-minute Passing Break  Networking    
11:15 AM
11:15 AM - 12:00 PMInfluence Your Business: Leveraging Influencer Strategies for Local Businesses Johnanna VossJohnanna Voss, johanna b. voss agencyBreakout SessionSocial MediaRoom 2Climber 
11:15 AM - 12:00 PMYou’re Gonna Need a Bigger Funnel: Rethink the Marketing Funnel and Drive Deeper Consumer Engagement Mark HughesMark Hughes, OodleBreakout SessionMarketing OperationsRoom 3 You’re Gonna Need a Bigger Funnel: Rethink the Marketing Funnel and Drive Deeper Consumer Engagement
12:00 PM
12:00 PM - 1:00 PMNetworking Lunch & Exhibits  Networking    
1:00 PM
1:00 PM - 2:30 PMUnleashing the Power of Your Social Sparrows: Finding and Crafting Relevant Social Content from Within Your OrganizationValerie MorrowValerie Morrow, Dairy Farmers of AmericaMasterclassSocial MediaRoom 1  
1:00 PM - 1:45 PM Efficient Website Management for Digital Marketing ProsLauren PolinskyLauren Polinsky, Bird Dog SEOBreakout SessionSEORoom 2Climber 
1:00 PM - 1:45 PMElevate Your Email Marketing with Best Practices & AI-Powered TestingJerri HelmsJerri Helms, HarperCollinsBreakout SessionEmailRoom 3Fundamental 
1:45 PM
1:45 PM - 2:00 PM15-minute Passing Break   Networking    
2:00 PM
2:00 PM - 2:45 PMIntent Matters: Crafting Helpful Content That Connects & ConvertsAshley SeguraAshley Segura, ContentYumBreakout SessionContentRoom 2Climber 
2:00 PM - 2:45 PMSet Up Your Digital Transformation for SuccessJoe CrespoJoe Crespo, FFWBreakout SessionMarketing OperationsRoom 3  
2:30 PM
2:30 PM - 3:00 PM30-minute Master Class Break  Networking    
2:45 PM
2:45 PM - 3:00 PM15-minute Passing Break  Networking    
3:00 PM
3:00 PM - 3:45 PMOur Hard Work is Hardly Working: Agile Marketing Processes to Get Critical Work Done! Andrea FryrearAndrea Fryrear, AgileSherpasBreakout SessionMarketing OperationsRoom 1Climber 
3:00 PM - 3:45 PMOh the Humanity: Make AI Drivel Into Content GoldSteve Pockross Megan SkalbeckSteve Pockross, Verblio
Megan Skalbeck, Verblio		Breakout SessionAIRoom 2Climber 
3:00 PM - 3:45 PMConquer TikTok on a Limited Budget: Synthesizing Your Paid and Organic StrategiesCarolyn CohenCarolyn Cohen, H&R BlockBreakout SessionSocial MediaRoom 3Fundamental