The traditional marketing funnel shape is dead. It’s no longer a straight shot; it’s more of a curly straw or a spiderweb, necessitating a shift towards end-to-end consumer-centric strategies.

Oodle will show you how to rethink the funnel and create marketing journeys that allow consumers to choose their own adventures

Actionable tactics you can apply after this session:

- Create compelling advertising with seamless customer experience to let your users choose their own adventures.

- Understand as much as you can about consumers’ digital and brick and mortar behavior through software and tracking.

- Cultivate customer loyalty to leverage the understanding that you have of your current users/customer.