
We all want to know how to break free of the busyness paradox – that terrible state when everyone’s working all the time but nothing gets done. With so many channels, campaigns, and stakeholders to manage, there are obvious reasons that marketers spend our days running from one fire drill to another.
But the real problem isn’t that we have too much to do, it’s that our processes aren’t designed to handle the complex world of modern marketing.
Simply working harder won’t work.
To escape the busyness paradox marketers have to change the way we work. How? By embracing agile ways of working that are proven to cut project times in half and finally free us to focus on only the most important work.
Join Agile marketing pioneer and 18-year digital marketer Andrea Fryrear as she reveals the Agile tools that allow marketers to stop starting and start finishing.
Actionable tactics you can apply after this session:
- Stop trying to multitask (because it never works) and instead get crucial work out the door faster than ever
- Visualize your work using tools that empower you to negotiate with stakeholders about what really needs to get done and when
- Employ the most powerful – and most misunderstood – agile practice that allows top performing teams to deliver value every single day