Think of social storytelling as a spicy romance with your audience. Just like in dating, it takes realness, good communication, and some swagger to go from casual fling to a full-blown relationship. But fear not! I'll show you how to woo your target audience with the right kind of content and keep them coming back for more.

In this deep dive, we'll (briefly) explore how COVID-19 has changed the game, redefine what it means to be authentically relevant, identify the four content pillars that every brand already has, and explore the tools to dig up the goldmine of content hiding in plain sight within your organization.

After this session, you will be able to:

• Determine why relevant authenticity with today’s social consumer is the lynchpin unlocking trust and believability

• Identify four key content pillars for producing social stories that create community and yield measurable results

• Implement tactical ways to mine for relevantly authentic content within your own organization