What if you could know a campaign's content is going to work so that you can spend more time focusing on highly creative concepts & ideas?

In this session, you will learn how the human brain decides to give its attention, determines where to engage, and how it processes if it wants to convert. By applying human-based principles to our video and design work, we are more free to be creative. Covering both immediate action items for you and your content, as well as big picture thinking - you'll learn how to approach building all of your content in the future, no matter what is trending.

Actionable tactics you can apply after this session:

- Understand what the process of attention is, and how you can create video content to capture it

- Rethink best practice lists through the lens of how your audience actually consumes content.

- Apply a fail-safe option that will automatically improve your outputs moving forward.