The most overlooked part of every digital marketing strategy is the customer journey, because there are so many ways and places your audience can stop engaging with your brand. And even if the journey is prioritized, marketers still need to master the automation digital technology and data analytics skills.

Today, the customer journey is less about driving your audience from awareness to conversion, but more so about intentionally identifying and addressing every possible action they can take. Most businesses are only great at just one part of the journey (acquisition, activation, conversion, or retention). During this talk, you'll learn how to start mastering all parts, including the critically important digital technology and data analytics skills.

Actionable tactics you can apply after this session:

- Implement the best ways to map a user journey to your marketing efforts.

- Understand and put the right behavioral data metrics to use.

- Apply common marketing tactics to unblock bottlenecks in the user journey.