In this session, you will take a deep dive into the implications of Google’s March 2024 “Spam” algorithm update, which targeted blatant and ultimately unhelpful generative AI use.

You will learn about the greater context of Google’s series of Helpful Content algorithm updates and how they should impact your SEO approach.

Finally, you’ll explore the developing relationship between humans and robots (AI) in terms of how to leverage the strengths of both to future-proof your indexation strategy.

Actionable tactics you can apply after this session:

- Understand the SEO impact of Google’s series of Helpful Content algorithm updates to minimize negative implications of future updates

- Improve your relevant search rankings by recognizing the difference between how Google categorizes spammy AI content and truly helpful content

- Identify the limitations of AI — and opportunities for humans — to create efficiencies with AI that won’t get your website de-indexed in Google