Digital Summit Las Vegas Agenda

Pre-Conference Masterclasses

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Wednesday, March 13, 2024

Conference Agenda

Wednesday, March 13, 2024

10:00 AM - 10:30 AM
30-minute Networking Break       
12:00 PM - 1:00 PM
Registration Opens | Networking Lunch & ExhibitsNetworking      
1:00 PM - 1:15 PM
Emcee Opening KickoffOpening Remarks  Michael AlbaneseMichael Albanese, Comedian, Writer & Producer  
1:15 PM - 2:15 PM
The Power of Brands, Customers and CultureKeynote  Beverly JacksonBeverly Jackson, Zillow  
2:15 PM - 2:30 PM
15-minute Passing BreakNetworking      
2:30 PM - 3:15 PM
Impactful Lead Generation through Deeper B2B Customer-Brand ConnectionBreakout SessionRoom 1Lead GenEricka KurtzEricka Kurtz, WEX Climber
Reimagining Content: Step Outside the Status Quo and Build a Multi-Audience, Multi-Channel Strategy with Influencers, UGC and Social-First ContentBreakout SessionRoom 2ContentNycole HamptonNycole Hampton, GoodRx Maven
Future-Proof Your SEO: Generative AI Search and Scaling SEO with AI ToolsBreakout SessionRoom 3Social MediaDale BertrandDale Bertrand, Fire&Spark  
3:15 PM - 3:30 PM
15-minute Passing BreakNetworking      
3:30 PM - 4:15 PM
Thinking Like a FuturistBreakout SessionRoom 1Consumer BehaviorJennifer BraceJennifer Brace, Ford Motor Company Fundamental
Leverage Email Automation to Boost Your Sales Team's Closing Success Breakout SessionRoom 2EmailKevin SnowKevin Snow, Time on Target Climber
Human-Centered Marketing: Creating Standout Content to Connect & ConvertBreakout SessionRoom 3ContentCari O'BrienCari O'Brien, Custom Content Solutions LLC Climber
4:15 PM - 4:30 PM
15-minute Passing BreakNetworking      
4:30 PM - 5:15 PM
Creating Profitability for Your eCommerce EffortsBreakout SessionRoom 1eCommerceAshley NelsonAshley Nelson, Estee Lauder/ Smashbox Maven
How to Leverage Thought Leadership Strategies to Boost Google RankingsBreakout SessionRoom 2SEOKent LewisKent Lewis, pdxMindShare Maven
Swipe to Success: Nailing the Social Media Storytelling Game in 2024Breakout SessionRoom 3Social MediaDerek K. HubbardDerek K. Hubbard, Southwest Airlines Climber
5:15 PM - 6:00 PM
Networking Reception & ExhibitsNetworking    Networking Reception & Exhibits 

Thursday, March 14, 2024

9:00 AM - 10:00 AM
For the Culture: The Power Behind What We Buy, What We Do, and Who We Want To BeKeynote  Marcus CollinsMarcus Collins, University of Michigan 
10:00 AM - 10:30 AM
30-minute Networking BreakNetworking     
10:30 AM - 11:15 AM
Building a Successful Brand Strategy: A Deep Dive into Dynamic Marketing Tactics Breakout SessionRoom 1BrandingCarley GauthierCarley Gauthier, Live NationFundamental
Tips for Knowing When & Why to Jump on a Social TrendBreakout SessionRoom 2Social MediaNicolle LopezNicolle Lopez, AmtrakClimber
The Secret Sauce: How to Increase Web ConversionsBreakout SessionRoom 3Conversion Rate OptimizationElise GrosdidierElise Grosdidier, WallyGrowFundamental
11:15 AM - 11:30 AM
15-minute Passing BreakNetworking     
11:30 AM - 12:15 PM
Is Your Social Strategy Working? A 3-Step Analysis Method to Improve ROI with a Social Media AuditBreakout SessionRoom 1Social MediaChristina MilanowskiChristina Milanowski, Curious PlotClimber
Embracing AI in Creative Design: New Ways to Design Your FutureBreakout SessionRoom 2AIJason HufferJason Huffer, The VenetianClimber
How to Write Content that RanksBreakout SessionRoom 3ContentHannah McNaughtonHannah McNaughton, Metric Marketing 
12:15 PM - 1:15 PM
Networking Lunch & ExhibitsNetworking     
1:15 PM - 2:00 PM
Unleash the Power of AI & Keywords: Supercharge Your Copywriting & VisibilityBreakout SessionRoom 1SEOJerri HelmsJerri Helms, HarperCollinsFundamental
Influence Unleashed: Mastering the Art of Casting and Vetting Social Media InfluencersBreakout SessionRoom 2Social MediaJessica DoveJessica Dove, MGM Resorts InternationalFundamental
Unleash the Power of Self-Promotion for Your Marketing Career GrowthBreakout SessionRoom 3Personal BrandingUpasna GautamUpasna Gautam, CNNClimber
2:00 PM - 2:15 PM
15-minute Passing BreakNetworking     
2:15 PM - 3:00 PM
Funny You Should Post That: Unleash Your Inner Comedian OnlineBreakout SessionRoom 1Social MediaMichael AlbaneseMichael Albanese, Comedian, Writer & ProducerFundamental
Lead with Confidence: Navigate (Constant) Change and AI DisruptionBreakout SessionRoom 2Marketing OperationsPamela MuldoonPamela Muldoon, Operation ContentClimber
Empathy Unlocked: Transforming Your Consumer Relationships Through Understanding and ConnectionBreakout SessionRoom 3EmpathyLauralie LevyLauralie Levy, SHIFTit HealthMaven
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