We all survived the July 1st migration to GA 4 – but are we all really taking advantage of it like we should? This session is for everyone who has wondered “What now?” when it comes to GA4. We'll look at all the ways you can set up GA4 to deliver the data you need.
 
Actionable tactics you can apply after this session:

• Effectively audit and set up GA4, knowing what to look and account for  
• Understand the GA4 new features (what has Google released) and demonstrate they mean
• Apply best practices for setting up a new GA4
• Fix “unassigned traffic”
• Build alerts you care about
• Develop custom Reports and libraries to making finding data easy