In this session, you will discover new ways of thinking about the tools we use in marketing and design. We’ll kick off with a brief history about design technologies; how they have increased designers’ workflow, time to market, and ROI; and how this knowledge can be applied to the different use cases of AI.

You will then be guided through how to embrace emerging technologies as a creative professional within a marketing atmosphere. You will be introduced to some of the AI tools currently available and emerging to further your team's creative ability and reach.

AI is here, and it is a force to be reckoned with, those who put their heads in the sand will be left behind.

Actionable tactics you can apply after this session:

• Implement and explore with current and emerging AI technologies
• Strategically think about AI tools as an extension of your skills
• Improve workflows and decrease time to market using AI