You know you need to write content for your website, but what’s the point? It never seems to get any traction, and the only person who comments on your posts is your mom. (<3 Hi, mom!). Writing content for the sake of checking it off your task list is so 2020 (and we all know how that year turned out). So stop wasting your time guessing what topics will convert, and put real data behind your decisions.

Get ready for 45 minutes of actionable insight - complete with tools that will set you up for success - as Hannah takes you through the process that her team uses when drafting content recommendations for their clients.

After this session, you'll be able to:

• Create content outlines that include data-driven topics, keywords, word counts and more
• Utilize insights and tools to successfully draft content that ranks
• Understand how AI tools can help - without getting in trouble with Google

If you're a digital marketer who’s ready to step up your content game, then this is the session for you. But be warned: Writing data-driven content isn’t easy - but it sure is a lot more rewarding!