Getting ranked in Google is not the difficult smoke-and-mirrors show that it is made out to be. In this session, we will dig into the SEO basics that you need to know to make some huge SEO strides. And the best part? You can apply everything you learn starting right now.

After this session, you'll be able to:

• Understand how search engines work and how to weather algorithm changes
• Learn how AI-generated content is viewed by search engines
• Grasp how LLMs like ChatGPT, Google Bard, and Bing Chat are changing the SEO landscape
• Perform keyword research and create a keyword strategy
• Analyze, optimize, and create data-driven content that ranks