Digital Summit Denver Agenda

Monday, June 10, 2024

8:00 AM
8:00 AMRegistration Opens | Networking & Exhibits       
9:00 AM
9:00 AM - 9:15 AMEmcee Opening Kickoff  Opening Remarks    
9:15 AM
9:15 AM - 10:15 AMKeynoteDavid ShingDavid Shing, ShingyKeynote    
10:30 AM
10:30 AM - 12:00 PMCracking the Code of YouTube: Search & Content Strategies for Business SuccessDesiree MartinezDesiree Martinez, All-In-One Social MediaMasterclassVideoRoom 1  
10:30 AM - 12:00 PMStop Telling Stories! Create Brand Conversations That Actually Convert with The Brand TrifectaKate DiLeoKate DiLeo, The Brand TrifectaMasterclassBrandingRoom 2  
10:30 AM - 11:15 AMPut Google AI to Work for YouMichael BurkeMichael Burke, GoogleBreakout SessionAIRoom 3  
11:15 AM
11:15 AM - 11:30 AM15-minute Passing Break   Networking    
11:30 AM
11:30 AM - 12:15 PMFour Essential Questions to Ask When Redesigning Your WebsiteKendra Bentle RaineyKendra Bentle Rainey, Edgar AllanBreakout Session Room 3Fundamental 
12:15 PM
12:15 PM - 1:15 PMNetworking Lunch & Exhibits  Networking    
1:15 PM
1:15 PM - 2:45 PMMaximizing Video Potential: Strategies for Effective Content Creation and Sales ConversionsDesiree MartinezDesiree Martinez, All-In-One Social MediaMasterclassVideoRoom 1  
1:15 PM - 2:45 PMBuild a Revenue-Generating Rolodex: Convert More Leads Through Systematic Target Audience RefinementKate DiLeoKate DiLeo, The Brand TrifectaMasterclassBrandingRoom 2  
1:15 PM - 2:00 PMOptimize Your Brand Advertising Using the “CMO” ScorecardRachel AbbeRachel Abbe, LinkedInBreakout SessionData & AnalyticsRoom 3Climber 
2:00 PM
2:00 PM - 2:15 PM15-minute Passing Break  Networking    
2:15 PM
2:15 PM - 3:00 PMOh the Humanity: Make AI Drivel Into Content GoldSteve Pockross Megan SkalbeckSteve Pockross, Verblio
Megan Skalbeck, Verblio		Breakout SessionAIRoom 3Climber 
2:45 PM
2:45 PM - 3:15 PM30-minute Master Class Break  Networking    
3:00 PM
3:00 PM - 3:15 PM15-minute Passing Break  Networking    
3:15 PM
3:15 PM - 4:00 PMUnlocking the Power of Personalization: Increase Conversions by Mastering Email Segmentation and Opt-In SurveysLexi BoeseLexi Boese, The Digital OpportunistsBreakout SessionEmailRoom 1Fundamental 
3:15 PM - 4:00 PMHuman-Based Principles to Capture Your Audience’s Attention and Deliver More Creative ContentTed HarrisonTed Harrison, neuemotionBreakout Session Room 2  
3:15 PM - 4:00 PMHow to Grow on Social in 2024 with Customer-Centric Storytelling and Content Maren HamiltonMaren Hamilton, The North FaceBreakout SessionStorytellingRoom 3  
4:00 PM
4:00 PM - 4:15 PM15-minute Passing Break  Networking    
4:15 PM
4:15 PM - 5:00 PMStop Overlooking Your Customer’s Journey and Prioritize It!Jon ChangJon Chang, theSkimmBreakout SessionCustomer JourneyRoom 1  
4:15 PM - 5:00 PMInstagram Marketing with IntentionQuinn TempestQuinn Tempest, Create Your Purpose LLCBreakout SessionSocial MediaRoom 2  
4:15 PM - 5:00 PM Efficient Website Management for Digital Marketing ProsLauren PolinskyLauren Polinsky, Bird Dog SEOBreakout SessionSEORoom 3Climber 
5:00 PM
5:00 PM - 6:00 PMNetworking Reception & Exhibits  Networking    

Tuesday, June 11, 2024

9:00 AM
9:00 AM - 10:00 AMKeynote Session  Keynote    
10:00 AM
10:00 AM - 10:15 AM15-minute Passing Break  Networking    
10:15 AM
10:15 AM - 11:45 AMFrom Casual Fling to Long-Term Loyalty: Four Social Content Pillars for Building Authentic Relationships with Your Target AudienceValerie MorrowValerie Morrow, Dairy Farmers of AmericaMasterclassSocial MediaRoom 1  
10:15 AM - 11:00 AMSet Up Your Digital Transformation for SuccessJoe CrespoJoe Crespo, FFWBreakout SessionMarketing OperationsRoom 2  
10:15 AM - 11:00 AMCreating Credible Content in an AI-powered WorldDan GilgoffDan Gilgoff, AARPBreakout SessionAIRoom 3Maven 
11:00 AM
11:00 AM - 11:15 AM15-minute Passing Break  Networking    
11:15 AM
11:15 AM - 12:00 PMUnlocking B2B SEO Success: Timely Insights from Analyzing 250 B2B WebsitesTom ShapiroTom Shapiro, Stratabeat, Inc.Breakout SessionSEORoom 2Maven 
11:15 AM - 12:00 PMCreate Engaging Short-form Video Content (No Trending Audio Required)Natasha PierreNatasha Pierre, Shine with NatashaBreakout SessionVideoRoom 3  
12:00 PM
12:00 PM - 1:00 PMNetworking Lunch & Exhibits  Networking    
1:00 PM
1:00 PM - 2:30 PMUnleashing the Power of Your Social Sparrows: Finding and Crafting Relevant Social Content from Within Your OrganizationValerie MorrowValerie Morrow, Dairy Farmers of AmericaMasterclassSocial MediaRoom 1  
1:00 PM - 1:45 PMIntent Matters: Crafting Helpful Content That Connects & ConvertsAshley SeguraAshley Segura, ContentYumBreakout SessionContentRoom 2Climber 
1:00 PM - 1:45 PMBreakout SessionJerri HelmsJerri Helms, HarperCollinsBreakout Session Room 3  
1:45 PM
1:45 PM - 2:00 PM15-minute Passing Break   Networking    
2:00 PM
2:00 PM - 2:45 PMBreakout SessionBen SorensenBen Sorensen, Ascent DigitalBreakout SessionVideoRoom 2  
2:00 PM - 2:45 PMConquer TikTok on a Limited Budget: Synthesizing Your Paid and Organic StrategiesCarolyn CohenCarolyn Cohen, H&R BlockBreakout SessionSocial MediaRoom 3Fundamental 
2:30 PM
2:30 PM - 3:00 PM30-minute Master Class Break  Networking    
2:45 PM
2:45 PM - 3:00 PM15-minute Passing Break  Networking    
3:00 PM
3:00 PM - 3:45 PMSustainable Digital Content: The Art of Refresh and RepurposeMeredith HowardMeredith Howard, DeloitteBreakout SessionContentRoom 1Climber 
3:00 PM - 3:45 PMInfluence Your Business: Leveraging Influencer Strategies for Local Businesses Johanna VossJohanna Voss, the johanna b. voss AgencyBreakout SessionContentRoom 2Climber 
3:00 PM - 3:45 PMCutting through the Clutter: How to Stand Out by Fitting Into the Modern Organic Social Media FeedKelli Ottmers Brendan ReidKelli Ottmers, Southwest Airlines
Brendan Reid, Southwest Airlines		Breakout SessionSocial MediaRoom 3Fundamental