Marketing Moves in an AI World:
Bold ideas. Real results.

Digital Summit Denver Agenda 2025

Featuring top sessions for marketing leaders on accelerating AI, data-led marketing strategy, and channel-specific tools to increase ROI.

Keynote Speakers

Jenny Haggard
Jenny Haggard
Global Thought Leadership Lead
Spotify
Matt Nelson
Matt Nelson
Founder
WeRateDogs

Featured Conference Speakers

Tyria Saul
Tyria Saul
Product Marketing Manager
Google Fiber
Farah Deen
Farah Deen
Brand Engagement Lead, Couture Fragrances
L'Oréal
Sara Beresford
Sara Beresford
Director, Global Media
Four Seasons Hotels and Resorts
VIEW ALL SPEAKERS

Full Event Agenda

Monday, June 2, 2025
8:00 AM - 9:00 AMNetworking  Registration Opens | Networking & Exhibits     
9:00 AM - 9:15 AMOpening Remarks  Emcee Opening KickoffRobb LeeRobb Lee, Yes& Agency   
9:15 AM - 10:15 AMKeynote  Connecting Innovation, Trendspotting and Data to Create Memorable Marketing Moments: Leadership Lessons from Spotify — and How You Can Apply Them to Your Brand Jenny HaggardJenny Haggard, Spotify   
10:30 AM - 11:15 AMBreakout Session Paid AdvertisingThink Like a CMO: Evaluating the Best and Worst in Paid Advertising!Justin WatkinsJustin Watkins, Native Digital   
10:30 AM - 12:00 PMMasterclass SEO / AIAI and the Evolution of SEO: Essential Strategies to Keep Your Business AheadMindy WeinsteinMindy Weinstein, Market MindShift   
10:30 AM - 11:15 AMBreakout Session CRO / AIHigh-Impact CRO Strategies for Turning Website Visitors into Revenue in the Age of AI Kent LewisKent Lewis, Forix   
11:15 AM - 11:30 AMNetworking  15-minute Networking Break     
11:30 AM - 12:15 PMBreakout Session ContentTime to Pivot: Reimagining Your Content Strategy to Support Evolving Business PrioritiesAshley SasnettAshley Sasnett, Equifax   
11:30 AM - 12:15 PMBreakout Session Email / AISmarter AI-Powered and Data-Driven Decision Making that Elevates Your Email Marketing Strategy Raenae WannRaenae Wann, Girl Scouts of the USA   
12:15 PM - 1:15 PMNetworking  Networking Lunch & Exhibits     
1:15 PM - 2:00 PMBreakout Session Lead GenerationUnleash More Effective (And Measurable) Marketing Impact: Mapping Your Prospect Lifecycle Stephanie RistowStephanie Ristow, Ristow Marketing   
1:15 PM - 2:45 PMMasterclass Content / SEO / AIDeveloping An AI-Driven Content Strategy that Delivers Results in Today’s Search LandscapeMindy WeinsteinMindy Weinstein, Market MindShift   
1:15 PM - 2:00 PMBreakout Session AI / ManagementAI Success Starts with Your People, Not Just Tech: A Roadmap for Adoption and Immediate Impact Alicja SpauldingAlicja Spaulding, Status Alpha   
2:00 PM - 2:15 PMNetworking  15-minute Networking Break     
2:15 PM - 3:00 PMBreakout Session Community / Brand Advocates / UGCFueling the Growth Engine: A Community-First Approach for Long-Term Brand AdvocacyAllyson ForstromAllyson Forstrom, Life is Good   
2:15 PM - 3:00 PMBreakout Session B2B / ManagementIncreasing Your Sales Team’s Close Rate: Cracking the B2B Conversion CodeKevin SnowKevin Snow, Time on Target   
2:45 PM - 3:15 PMNetworking  30-minute Masterclass Break     
3:00 PM - 3:15 PMNetworking  15-minute Session Networking Break     
3:15 PM - 4:00 PMBreakout Session  Breakout Session Tyria SaulTyria Saul, Google Fiber   
3:15 PM - 4:00 PMBreakout Session Brand AdvocacyThe Trust Factor: Building Brand Credibility Through Employee Brand AdvocacyThea NealThea Neal, Kraken   
3:15 PM - 4:00 PMBreakout Session SEO / AID’oh! What Do LLMs Really Know About Your Brand? A Strategic Guide to AI Search VisibilityGrant SimmonsGrant Simmons, InLinks   
4:00 PM - 5:00 PMNetworking  Networking Reception & Exhibits     
5:30 PM - 7:00 PM   VIP Reception (By Invitation Only)     
Tuesday, June 3, 2025
8:00 AM - 9:00 AMNetworking  Check In | Networking & Exhibits     
9:00 AM - 10:00 AMKeynote  Keynote SessionMatt Nelson Erich SchubertMatt Nelson, WeRateDogs
Erich Schubert, Denver Broncos		   
10:00 AM - 10:15 AMNetworking  15-minute Networking Break     
10:15 AM - 11:00 AMBreakout Session SEO / Content / Conversion Marketing / Limited BudgetSmall Budget, Big Wins: Proven Playbook to Increase Web Traffic & ConversionsElise GrosdidierElise Grosdidier, WallyGrow   
10:15 AM - 11:45 AMMasterclass Data & AnalyticsGA4 for Marketing Leaders: Advanced Customization for Your Business NeedsJanet Driscoll MillerJanet Driscoll Miller, Marketing Mojo   
10:15 AM - 11:00 AMBreakout Session Marketing TechnologyBuilding a High Digital IQ Across Your Organization for Increased Marketing Effectiveness Sara BeresfordSara Beresford, Four Seasons Hotels and Resorts   
11:00 AM - 11:15 AMNetworking  15-minute Networking Break     
11:15 AM - 12:00 PMBreakout Session  Breakout Session Farah DeenFarah Deen, L'Oréal   
11:15 AM - 12:00 PMBreakout Session Connected TV (CTV)Unlocking Connected TV's Power: Data-Driven Strategies for Maximum ROIDon Batsford Jake DavidowDon Batsford, Google
Jake Davidow, TRANZACT		   
12:00 PM - 1:00 PMNetworking  Networking Lunch & Exhibits     
1:00 PM - 1:45 PMBreakout Session Email / B2BLeadership Lessons from Jazz Legends on B2B Email Marketing that Deliver Results: Mastery, Perseverance and CollaborationCliff SealCliff Seal, Salesforce   
1:00 PM - 1:45 PMBreakout Session  Breakout Session Tyler FarnsworthTyler Farnsworth, Campfire   
1:00 PM - 2:30 PMMasterclass Data & Analytics / AIAI Meets GA4: Harnessing Insights that Drive Conversions and ROI Janet Driscoll MillerJanet Driscoll Miller, Marketing Mojo   
1:45 PM - 2:00 PMNetworking  15-minute Networking Break     
2:00 PM - 2:45 PMBreakout Session Personal Branding / LinkedInUnlocking LinkedIn for Leadership Growth: Strengthening Your Online Executive Presence & InfluenceNicole RamirezNicole Ramirez, Unlock Health   
2:00 PM - 2:45 PMBreakout Session  Breakout Session Paige McCrenskyPaige McCrensky, Storytelling Catalyst Group   
2:30 PM - 3:00 PMNetworking  30-minute Masterclass Break     
2:45 PM - 3:00 PMNetworking  15-minute Networking Break     
3:00 PM - 3:45 PMBreakout Session Brand Trust / Audience ResearchKYC to ROI: The No-Fluff Guide to Audience Insight for Revenue GenerationPaxton GrayPaxton Gray, 97th Floor   
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